Highlights:
• Transforming a start-up company and unknown artist into an instantly recognizable brand (ShadowMan) and singer (Kelli), championing all facets of the digital marketing model; laid the foundation for the brand’s future artists’ development. • Transitioning EDNF’s culture and mind-set, restructuring the organization; instituted a business-minded approach, and re-staffed the Board with a CEO, circuit judge and small business owner. • Increasing EDNF revenues 49%, program services 580%, and funds raised 500% in my 1st year. • Reenergizing a national grass-roots infrastructure surrounding EDS, communicating a clearly defined vision, implementing regional volunteer middle management, and initiating the use of new online tools; raised community involvement and volunteer investment 3000%.
Companies I like:
TopspinMedia, 72andsunny, BMI, ASCAP, CNN, Google, Apple, UMG, EMI, WarnerBros
Deep in the job hunt
So I'm applying what I know about information gathering and online research into my job hunt. I'm running about 35 different feeds into Google rea...
As creative Director at a start-up Independent Record Label I was responsible for producing all digital content and using that content to generate awareness of the artist. I designed and project managed the implementation of the artist’s blog at http://kelli.com/blog and wrote over 400 multimedia blog posts, alongside the development of the artists’ digital footprint and with no marketing budget, I moved monthly site visits from 3,500 to 13,500 a month. While learning about social media marketing I got involved in Twitter in October 2007. I found it to be a game changer when it came to networking, researching information and initiating conversations. Through the service I developed a relationship with the new business director of a mobile distribution platform Myxer, this resulted in the artist becoming featured download of the day and seeing over 4,200 new users download the artist’s ringtone.
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