Strategic marketing professional expert at creating and implementing lead-generating marketing programs in support of Sales. Adept at combining corporate vision with tactical execution to build and deliver integrated marketing campaigns in web, print and event-based formats. Demonstrated ability to reengineer marketing processes to incorporate new technologies, streamline marketing efficiencies and drive ROI.

COMPANY	POSITION HELD	DATES WORKED
Travel and Transport / Abacus Travel	(Confidential)	6/2004 - 5/2008
Sybase, Inc.	(Confidential)	1/2000 - 4/2004
CGU Insurance	(Confidential)	1/1998 - 1/2000
Digital Equipment Corporation	(Confidential)	11/1988 - 1/1998

SCHOOL	MAJOR	YEAR	DEGREE
Massachusetts College of Art	Graphic Design	1974	Bachelor Degree

Highlights:

Enjoy incorporating new technologies - i.e., pay-per-click online advertising, permission-based email marketing, etc - into the traditional marcom mix to drive marketing ROI.

Companies I like:

B2B, hi tech, insurance, business travel

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Able to translate corporate vision into marketing deliverables

• Marketing Communications
• Marketing
• Creative Services
• communications

- Marketing Programs, development and management - Advertising, both traditional print and online pay-per-click formats - Brand Identity, creation and rollout - Collateral, development and fulfillment - Communications, Customer, Employee and Sales - Direct Marketing, both print and permission-based email formats - Staff Management, internal and vendor-based - Website, development and management