Description
Highly skilled in processes of marketing communications from issue identification, marketing strategy development, actions plans, execution, follow-through and follow-up.
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Chansen Publishing & Marcoa Publishing | (Confidential) | 12/1999 - 4/2001 |
Kristin Gammill | (Confidential) | 6/1999 - 2/2008 |
Associates First Capital Corp | (Confidential) | 11/1997 - 11/1999 |
PepsiCo Food Systems | (Confidential) | 12/1995 - 10/1997 |
Arts For People | (Confidential) | 10/1989 - 12/1995 |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
University of North Texas | Art and Psychology | 1989 | Bachelor Degree |
Accomplishments
Highlights:
* Secured The Home Depot as a Natioanl Partner.* Gained national coverage on CBS "The Early Morning Show" for exhibitors.* Wrote advertorials for The Dallas Morning News, Ft. Worth Star-Telegram and small local publications.* Established new marketing, research, and operations strategies increasing attendance average by 39.7% from previous quarter and 72% from previous year.* Negotiated contracts totaling over $650,000 annually.* Consolidation of marketing materials into fewer pieces with a consistent design concept saved $135,000 in design and printing costs. * Recovered $7 million in uncollected and misappropriated allocation of accounts receivables in only six-weeks of implementing the new monitoring Account Receivable Matching Process.* Aggressively control expenditures by analyzing budget variances and initiating appropriate strategies resulting in a 31.8% reduction. * Redesigned reports to track logistics, inventory control, and forecast frequency of equipment demand, saving $2.5 million for the overall project.Companies I like:
Small Start-ups, Pepsi, Healthcare related, Law firms, Disney
Job Skills
Keywords
Responsibilities
A turnaround marketing and communications specialist taking on struggling businesses in need of either a major over-haul or just a directional transition for various clients.