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Mark A

Techie Marketer Fluent in Geek Speak and ROI

Occupation:

Manager

Location:

Arlington, VA

Education Level:

Bachelor

Will Relocate:

No

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Creative communications professional with broad experience developing and implementing customer-focused, business-to-business communications; substantial history with multi channel marketing, analytics, Web site management and usability testing.

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COMPANY POSITION HELD DATES WORKED

CoStar Group (Confidential) 9/2006 - 1/2008
Freddie Mac (Confidential) 3/2005 - 9/2006
Freddie Mac (Confidential) 7/2004 - 3/2005
Freddie Mac (Confidential) 3/1999 - 6/2004
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SCHOOL MAJOR YEAR DEGREE

University of Massachusetts at Amherst Economics and political science 1990 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Blog Search Engline Land media url News, summaries and analysis about search marketing and search engines.
Blog Seth Godin's Blog media url Riffs on permission-based marketing.
Website Jakob Nielsen's Useit.com media url Jakob Nielsen's articles on usability and Web design, and access to his Alertbox columns.

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Highlights:

Companies I like:

Serengeti Communications, Google, Freedom Forum

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Implemented Omniture SiteCatalyst on CoStar.com for Web analytics and to support keyword analysis and on-page optimization for 120 Web pages of upcoming site relaunch. Managed and optimized annual $1 million paid search campaigns through Google, Yahoo, Business.com and MSN.
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