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Direct Marketing Operations Executive
Experienced direct marketing professional with excellent project management and problem solving skills. Extensive experience leading large-scale cross channel-marketing programs employing all direct channels. Comprehensive experience utilizing acquisition and retention marketing tactics. Deep understanding of marketing process design and execution.
Director
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Director |
Highlights: |
Restored order to several marketing programs. This includes the assessment of current process and providers, identification of changes/ implementation plan, execution of changes, and measuring the lift of the improvement. The result of this process is typically reduced costs, fewer mistakes, and improved performance.Managed the creation of predictive models using 3rd party providers and identified new sources or methods to generate leads and sales. These models created a lift in response between 3 and 4 times the control population. |
Ideal Companies: |
Digitas, Epsilon, Start-up, Fast paced, Client centric, Ikea, Avenue A, Sapient, Interpublic Group |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Location: |
Needham Heights, MA |
Major Responsibilities
Leads agencies in the development of on and off-line marketing programs for 7 to 10 internal and external clients. Tactics include paid search and display, micro site development, direct mail and e-mail.
Leads the creation of a refined marketing data-mart featuring expanded analytic and data modeling capabilities.
Work Experiences
9/2006 - 2/2008
The First Marblehead Corporation
Director / VP
- Manages on and off-line agency relationships and internal marketing process for a large financial services marketing firm
6/2005 - 9/2006
Epsilon
Director / VP
- Served as the primary contact in the development of marketing strategy, analytics and infrastructure for a large financial services client. Accountable for a large team of technical, analytic and marketing professionals. Maintained a high level of client satisfaction while keeping costs in line.
11/1997 - 6/2005
Digitas
Director / VP
- Directed marketing operations for multiple Blue Chip clients. Responsible for the development and execution of on-line and off-line activities focusing on direct and e-mail marketing, marketing infrastructure, database development, list segmentation, reporting, and provider management. Led efforts for clients at General Motors, Bank of America, Allstate Insurance, and Intercontinental Hotels Group.
Education
Skills
| Skill | Rating |
|---|---|
| Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts. |  |
| Technology Solutions | |
| Sales Support | |
| Software Implementation | |
