Branding, Marketing and PR Executive

Industry:	Public Relations
Occupation:	Management
Highlights:	Distinctive Executive Qualifications – Experienced strategic leader with proven ability to develop and execute internal/external communications strategies that are aligned with business goals and objectives. In-depth communications and public relations experience with a solid grounding in branding, change management, methods of advancing corporate culture, executive communications and multiple communications channels – employees, investors, customers, media, government. Potential Contributions – (1) Spearhead the continued growth and reputation of the Company through development and execution of strategies that strengthen and extend the corporate brand, (2) Develop, implement and measure communication strategies and programs to support corporate business mission, vision, values, and business objectives, (3) Build and maintain close, collaborative relationships with corporate leadership, and other functions across the organization to ensure alignment and integration of communications strategies, tactics and messages.
Ideal Companies:	Google, Yahoo, HP
Education level:	Bachelor
Will Relocate:	Yes
Location:	San Bruno, CA

Hitachi America, Ltd., Brisbane, CA and Tarrytown, NY – 1995 to 2007 Vice President, Branding and Corporate Communications Group / General Manager, Web Strategy Center Deputy Head of the North America Brand Committee Senior executive driving the branding, corporate advertising, public relations, investor relations, corporate marketing, Internet, customer support and employee communications and community relations for Hitachi and the Hitachi brand in North America based at Hitachi America (the North America regional headquarters of $87 billion, Hitachi, Ltd., Tokyo, Japan, the 23rd largest company in the world). Partner with senior, operating and field management and oversee strategic integration of the company’s corporate marketing, brand management and communications infrastructure for sales divisions and manufacturing subsidiaries in the Americas. • Amplified the Company’s Market Strength and Presence. Developed and implemented innovative communications strategies to position Hitachi as an industry leader. Most recently launched breakthrough brand campaign known as “Hitachi | True Stories” at www.hitachi.com/truestories, gaining award-winning recognition. • Implemented Best Practices Corporate Brand Management. Created, built and managed the corporate brand, providing insight, vision, and creativity in developing brand value, consistent messaging, and brand momentum inside and outside the organization. Championed the company’s Internet presence through creation and expansion of a global corporate website. • Played a Key Role in the Evolution of the Communications Function for Hitachi. Developed and implemented an integrated corporate communications strategy to ensure consistency in messaging across a diverse internal infrastructure comprised of more than 900 different Hitachi entities, as well as externally with industry analyst firms and press / media firms. • Expanded Outreach & Communications. Led development and execution of a strategic communications plan to drive public understanding and awareness of the company, serving as "the face" of the organization. Represented Hitachi before a wide variety of audiences in settings such as conferences, press interviews, and board meetings.

1/2008 - Present

(private)

Director / VP

6/1995 - 11/2007

Hitachi America, Ltd.

Executive

• Senior executive driving the branding, corporate advertising, public relations, investor relations, corporate marketing, Internet, customer support and employee communications and community relations for Hitachi and the Hitachi brand in North America based at Hitachi America (the North America regional headquarters of $87 billion, Hitachi, Ltd., Tokyo, Japan, the 23rd largest company in the world). Partner with senior, operating and field management and oversee strategic integration of the company’s corporate marketing, brand management and communications infrastructure for sales divisions and manufacturing subsidiaries in the Americas.

1/1994 - 6/1995

Loral Corporation

Executive

• Loral Corporation, New York 1994 to 1995 Vice President, Corporate Communications Served as Vice President, Corporate Communications and corporate officer for Loral Corporation (previously one of the nation’s largest U.S. defense contractors). Worldwide responsibility for corporate, public and investor relations, advertising and marketing communications, and crisis and employee communications. Provided counseling and advisory services to senior and operating management, overseeing a communications infrastructure for 40 divisions, and a $12 million budget. Loral was subsequently acquired by Lockheed Martin. • Contributed to Increased Shareholder Value. Developed and managed a robust investor relations program to help drive the desired valuation of the company, effectively analyzing and disseminating the company story, enhancing and maintaining the credibility of top management through various means of disclosure, continued development of the shareholder base, and improved analyst coverage. • Implemented Proactive Corporate Communications for Multiple Business Deals. Oversaw communications for the acquisition of IBM Federal Systems Division, the IPO of Loral’s Globalstar Satellite Telecommunications venture, and the resolution of the troubled FAA automation program. Demonstrated the ability to work effectively with media and a variety of business partners.

9/1989 - 1/1994

ASARCO Incorporated

Director / VP

• Asarco Incorporated, New York – 1989 to 1994 Director, Corporate Communications Highly visible leadership role, serving as head of corporate and financial communications for ASARCO Incorporated, a global integrated producer of non-ferrous metals. Worldwide responsibility for planning, developing and delivering corporate communications strategies and initiatives, including investor communications, advertising, employee communications, speechwriting, media relations, and community, crisis and environmental communications. Additionally, provided public relations and marketing communications services for international mining investments in Mexico, South America and Australia, and served as chairman of the Lead Industries Association, Public Affairs Committee. • Enhanced Public Awareness & Corporate Profile. Championed effective communications strategies in support of corporate goals and the promotion of the company’s achievements. Executed an extensive environmental communications program covering Super Fund sites in Washington State, Montana, Colorado, Texas, New Jersey and Arizona; as a result of this effort on behalf of the North America metal producers, named “PR All Star” by Inside PR, a leading industry publication.

6/1982 - 9/1989

Gould Inc.

Director / VP

• Gould Inc., Rolling Meadows, Illinois – 1983 to 1989 Director, Corporate Communications and PR Served as head of corporate communications and investor relations for Gould Inc., a global technology conglomerate headquartered in Rolling Meadows, Illinois. Worldwide responsibility for corporate relations, advertising, public relations and executive communications functions. Focus on shaping a positive corporate reputation within industry analyst, media, stakeholder and employee communities within a fast-paced, publicly exposed, and ever-changing business environment. • Led Strategy for High Profile Business Transactions. Drove communications and investor relations for 33 acquisitions and 65 divestitures, including the sale of the entire company to Japan’s Nippon Mining Company, the then largest sale of a U.S. technology company to foreign interests. • Developed Strategic Crisis Management Framework. Oversaw communications for several crisis situations including the Defense Department’s “$400 Hammer” incident and “Operation Ill Wind” investigation, the stock market crash of 1987 (resulting in the largest single day drop in Gould’s shares of any NYSE listed company), and the transition of three CEO’s during critical junctures in the company’s evolution.

1977

Bachelor Degree

San Jose State University

• Public Relations

1974

Associate Degree

Community College of Philadelphia

• Electronics

Type	Name/Title	URL	Description
Website	gerard corbett	http://www.google.com	Google me

Skill	Rating
P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

Brand Management, Public Relations, Reputation Management, Investor Relations, Corporate Positioning, Internal Branding, Customer Satisfaction, Crisis Management, Change Management, Coaching