Highlights:
Developed and managed an effective marketing services program for company’s Foodservice Division. Oversaw and directly assisted in the development and client training of advertising and promotional strategies successfully utilized by distributors to grow revenues based upon Dreyer’s brand recognition and quality. Client base that included Sysco, Aramark, Sodexho Marriott, Alliant, and US Foodservice. On a daily basis, assisted team in identifying new opportunities, presenting, and closing sales as well as providing existing accounts with exemplary support to encourage long-term relationships.
Provide marketing services for grocery retailers and suppliers throughout California. This involves working with the members of our association as well as recruiting non-members to participate in our services. Main responsibility is selling advertising space in our award-winning publication, California Grocer. Also, associate editor of California Grocer as well as all communications put out to our members such as recall alerts, new taxes, and laws established at the Capitol.
Companies I like:
Consumer Goods, Food Industry
Since joining the Association in 2004, established record numbers in advertising sales that continue today. Achieved every bi-monthly sales goal that has been established. Created brand awareness by marketing potential benefits of advertising to members and non-members.
Established strong relationships with retailers and suppliers at networking events such as our Golf Tournaments and trade shows. Always prospecting for potential new advertisers utilizing internet.