Recognized for taking leadership roles in pilot projects, strategic and out-of-the-box thinking, tenacity and quick learning ability.

Highlights:

• Increased campaign response rates by 250%, reduced cost per response by 60% and cost per end action by 95% through a combination of search, banners and email - earned Microsoft Excellence Award. • Drove $200K in sales with 18% clickthrough to ibm.com within one month with the inaugural launch of the online catalog - earned IBM Marketing Excellence award. • Secured $10M in additional funding by developing and presenting the global Storage marketing plan to corporate executives. • Reduced event marketing expense by 17% through successful negotiations with exhibition organizers and event vendors.

Companies I like:

Unsure

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Marketing

Marketing strategy, product marketing and program plan development as well as online and offline marketing execution that span the consumer to large customer segments. Demonstrated ability to collaborate across teams to drive positive business results and deliverables.