Multi-competency in strategic marketing planning and re-aligning workforce assets to improve corporate process and profitability. Builder of integrated media channel planning and innovative analytics in geo-demographic targeting resulting in more effective advertising campaigns and improved client ROI. Thought leader and expert in providing staff mentoring for improved key consumer targeting in online, offline, direct response, mobile, and alternative.

COMPANY	POSITION HELD	DATES WORKED
Merucry Media Holdings	(Confidential)	7/2005 - 9/2007
EURO RSCG Retail	(Confidential)	7/2002 - 6/2005

SCHOOL	MAJOR	YEAR	DEGREE
Michigan State University	Communication Arts - Advertising, Marketing, Media	1978	Bachelor Degree

Highlights:

Executive management of media, marketing and advertising departments with successful lift in corporate abilities.Grew new business acquition for agency with 46% increased annual billings working with national clients.Innovated key-consumer profiling methodology that created significant revenue lift in client marketing results.

Companies I like:

Universal McCann, Javelin Direct, Disney/ABC, NBC, Viacom, eHarmony, Sony Pictures, Toshiba

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Consumer Analytics and Insight

• Media leader
• Analytics Innovator
• Advertising Agency Executive
• Marketing Director
• Business Development

Development of unique media analytics and staff building in new competency to execute next-level marketing plans. New business development through use of innovative targeting and improved marketing effectiveness and efficiencies.