Description
Customer-focused, analytical Internet Product Director proficient in product strategy development and multi-disciplined team leadership. Adept at managing competing product priorities and streamlining operations. Consistent success developing, launching and optimizing Internet and wireless initiatives driving growth through effective marketing, usability and efficiency. Strong organizational and project leadership skills; able to communicate artfully at all levels and across broad specializations.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 6/2005 - Present |
| Match.com | (Confidential) | 2/2001 - 6/2005 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| University of Illinois | Marketing | 1999 | Bachelor Degree |
Accomplishments
Highlights:
DIRECTOR, CUSTOMER DEVELOPMENT AND OPERATIONS, 2005 – Present LEAPFROG ONLINE – Chicago, Illinois Managed product development, marketing strategy, production and operations for closed-loop, performance based acquisition programs utilizing the full range of online marketing channels across thirty-seven web sites selling cable broadband, video and internet telephony services for North American cable companies. Led team of Marketing Managers, Producers, Operations Managers and Quality Assurance Specialists to deliver new online acquisition channels for the 11th largest U.S. interactive marketing agency. Created and led the Customer Development team to maximize efficiency and customer value across branded cable client programs through multi-variant marketing tests, CRM and customer segmentation. Selected Contributions: ? Launched a Cable Industry sponsored initiative to aggregate sales for 14 cable companies to combat declining market share. ? Increased year-over-year order volume 50% by leveraging direct marketing principles and user experience fundamentals. DIRECTOR, PRODUCT, 2001 – 2005 MATCH.COM – Dallas, Texas Defined and championed Match.com product strategy. Prioritized features across broad categories ranging from search to subscription and CRM to inter-user communication. Managed a team of Product Managers and a self-contained cross-functional application design and development team responsible for customer experience. Produced several highly successful product launches to solidify Match.com’s market leadership by providing superior features and additional revenue opportunities. Developed product design methodology leveraging the strengths of iterative development. Expert in utilizing data warehouse analysis, user testing and financial modeling to uncover opportunities to boost conversion, improve usability, increase application effectiveness and strengthen the Match.com value proposition. Selected Contributions: ? Boosted subscribers by 12% and decreased user churn by 2% by spearheading a product launch focused on the core user experience. ? Increased annual revenue 9% by determining the optimal product price through a battery of pricing optimization tests and models. ? Shattered mobile product growth estimates by more than fivefold through strong provider partnerships and promotions. SPECIALIST, WEB DEVELOPMENT, 1998 – 2001 VERIZON – Irving, Texas Developed and led the implementation of Verizon.com site enhancements, online customer support tools and web analytic applications. Produced competitive analysis and web analytics reports used to drive product strategy. Created marketing collateral to announce site launch and new feature roll-out. Selected Contributions: ? Partnered with members of the former Bell Atlantic to evaluate new Internet distribution channels and build an eMetrics organization. ? Managed the development of e-commerce initiatives including first-in-industry “click to chat” application PERSONNEL SERVICES NCO / TEAM LEADER, 1992 – 1996 U.S. ARMY – Pan Mun Jom, Korea Supervised a Personnel Service Center handling all administrative functions for a 300 soldier battalion. Responsible for the well-being and personal advancement of four soldiers. Led multinational soldiers on missions with war-time implications during service in the United Nations Security Force within the Korean Demilitarized Zone. Selected Contribution: ? Accountable for $12 million dollars of weapons, ammunition and equipment within the Korean Demilitarized Zone. ? Constantly called upon to fill positions and complete tasks reserved for soldiers of higher rank.Companies I like:
Job Skills
Keywords
Responsibilities
Presently lead all Customer Development programs for the 11th largest interactive marketing agency in the U.S.
