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Wendell H

Marketing Professional With Diverse Marketing Skills and Experiences

Occupation:

Director

Location:

Dallas, TX

Education Level:

Bachelor

Will Relocate:

YES

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Creative, results-focused professional with numerous years of success in marketing, brand management, product management, channel management and product development

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COMPANY POSITION HELD DATES WORKED

(Confidential) Executive Director 1/2008 - Present
ConAgra Foods (Confidential) 1/1995 - 4/2007
Quaker Oats Company (Confidential) 1/1990 - 1/1995
DowBrands Brand Manager, Ziploc Storage Bags 4/1988 - 1/1990
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SCHOOL MAJOR YEAR DEGREE

Indiana University, Kelley School of Business Marketing 1980 Bachelor Degree
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Highlights:

 ABC Award (Above and Beyond the Call) in 2002 – Received for developing 4 new products, in partnership with Sam’s and Costco, that added $11.5MM in incremental sales revenue and $3MM in incremental PBT.  Hunt Club in 2000 for the best sales and profit percent growth for the Channel.  Tomato Rama Contest winner for exceeding Sales objectives in 2000, 2003, and 2004.

Companies I like:

- Pro Line, - Pizza Hut, - Carlson Inc, (TFI Fridays), - Yum Brands, - Cadbury Schwepps/7-Up Dr. Pepper, - Brinker International, - Ericson, - Kimberly-Clark

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In previous positions with ConAgra Foods I contributed significantly to product development efforts as well as top-line and profit growth. Recently, with ConAgra, I worked cross-functionally with R&D, operations, and some of the company’s largest national account customers, to pioneer completely new brand platforms. Much of this development was on very aggressive timeframes. Margin and profit improvement being a key goal at ConAgra I worked with R&D and manufacturing to reduce production costs to exceed planned profit metrics.
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