Seeking a senior level position that will challenge my abilities and allow me to stretch the creative envelope across many platforms and teams. I want to lead, create, brand, build and innovate into web 3.0 and leverage projects and clients into the next level and beyond. I want to bring various multi-media presentations together and create new measurement tools to make the company a leader and be highly visible in the marketplace. Here's what I bring to the table: Broad Web 2.0 Knowledge Marketing and PR Strategy Senior Editorial Experience Multimedia Project Management Social Media/Blogging Expert SEO/SEM Expertise Viral and Guerilla Marketing Team Leadership New Product Development Crisis Management Visionary and Creative Director for many brands, sites and projects.

COMPANY	POSITION HELD	DATES WORKED
Orange Coast Magazine	Fashion Editor	3/2005 - 11/2007
Fashiontribes.com	Executive Editor	1/2002 - 6/2007
Lucire.com/Lucire Magazine	Editor in Chief, US Bureau Chief	1/2000 - 7/2005
(Confidential)	CMO/COO	6/1996 - Present

SCHOOL	MAJOR	YEAR	DEGREE
CSUDH	Humarnities/art history	1995	Master Degree

TYPE	TITLE	URL	DESCRIPTION
Website	Facebook	media url	an online bulletin board+ social community where I can reach out to innovators, taste-makers and more
Website	twitter.com	media url	the 140 character speed-talk cocktail party type site where one can create virality, build relationships and work with clients
Website	Linkedin.com	media url	the mother of all business networking websites- this site allows me to connect to a variety of people, ask and answer questions and become more aware of trends as well as create new ones.

Highlights:

- - Delivered 10x more consumer engagements than projected for a Brickfish.com marketing campaign for LA Story; increased consumer engagements by over 15% for Elle.com, Thakoon, Kirna Zabete and Clinique Happy campaigns. - Conceived and launched LA-Story.com, a Southern California lifestyle blog which has grown 300% in its first year via an intensive SEO and social media marketing strategy. - Created first-ever integrated online/in-store events for Saks, Bloomingdales, Barneys, and Sephora, generating extensive coverage across all media; collaborated on the online launch of NV Perricone MD, a highly successful skin care brand, and Girlaktik, a teen and tween beauty line. - Tapped as the US-based editor-in-chief for Lucire.com, an international fashion, beauty, and lifestyle content brand online and in print; presided over double-digit audience growth with content expansion that included blogging, podcasting and editorial calendar creation and management for three of five online magazines as executive editor of FashionTribes.com; conceived and launched Privilege, an internationally-recognized Web-based fashion and beauty magazine, serving as its editor-in-chief and leading a staff of 12 in achieving double-digit year-on-year subscriber growth. - Played a key role at Abraham-Harrison in the social media promotional efforts for Sharp’s ‘Life Changing Box’, including two-time placement on myspace.com’s news headlines.

Companies I like:

companies in tech, fashion, social media, digital pr or entertainment who want someone to work cross-platform and generate significant social media outreach and buzz.

Strategic Marketing
Digital/Internet Marketing
Web 2.0/3.0 & Social Media Evangelist
Viral & Guerilla Marketing
Disruptive Innovation
Creating/supervising Streaming media (podcast, video)
Communications & Public Relations
Blogging
SEO strategy & development
Product Development & Management
Community Development & Management
Product/Initiative Spokesperson
Branding/rebranding of products, companies,
Consumer Engagement
Public/Conference Speaker
Promotional Marketing
Event coordinator
Editor/writer
recruitement of staff
budgeting & timeline supervision

• innovator
• web 2.0
• social media
• marketing
• strategist
• long-range planning
• creating
• team-builder
• viral/guerilla marketing
• SEO/SEM Expertise
• New Product Development
• Multimedia Project Management
• Senior Editorial Experience
• Social Media/Blogging Expert
• crisis management
• visionary
• cross-platform
• networking
• leader
• spokesperson

DIGITAL MEDIA MARKETING EXECUTIVE leveraging strengths in creating ‘virality’, developing short- and long-term strategy, and setting brand vision. - Co-founded and lead marketing and strategic planning initiatives for a privately-held multimillion dollar consultancy focused on a broad spectrum of projects including multimedia, product development, and digital marketing and communications (with an emphasis on internet marketing, social media and Web 2.0). - Consult a range of clients including Brickfish.com, USA Network, Abraham-Harrison, Saks Fifth Avenue, Bloomingdale’s, Barney’s, and Sephora on building brand awareness online and engaging customers through both traditional and digital media. - Digital marketing expertise includes extensive blogging (including video) and social media experience, podcasting, SEO/SEM, metrics measurement, customized metrics design and startup management. - Develop new products, branding campaigns and brand extensions for beauty, fashion, spirits, and film and music brands, including related online marketing strategies; managed communications and crisis management. - Built and managed permanent and project teams of up to 150; responsible for seven-figure budgets. SENIOR LEVEL EDITORIAL PROFESSIONAL blending the ability to create immersive content, grow traffic for content ventures, and build/manage a creative team. - Launched regional and national magazines, websites and blogs focusing on fashion, beauty and lifestyle. - Served in executive editorial positions and managed teams of up to 25 people. - Successfully diversified and increased the advertiser base at various publications through more seamless integration of brands and content. - Served as media spokesperson and fashion expert through numerous outlets including TV, radio, print, online video and Web content.