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Jo S

Innovative Marketer with a Business Mind

Occupation:

Marketing

Location:

Milwaukee, WI

Education Level:

Trade School

Will Relocate:

No

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I am a determined, results oriented professional with extensive expertise in a variety of Business and Marketing related disciplines including: Lead Generation Marketing Strategy Development Client Relationship Development Recruitment Marketing Account Service Sales Interactive Marketing Direct Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) E-commerce Small Business Consulting Small Business Operations Profit/Loss and ROI

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 10/2005 - Present
CLA Mortgage (Confidential) 9/2002 - 9/2005
Dodgeland of Wisconsin (Confidential) 6/2001 - 3/2002
(Confidential) (Confidential) 4/2000 - Present
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SCHOOL MAJOR YEAR DEGREE

Direct Marketing Association Search Engine Marketing Strategies 2006 Trade School Degree
MA University Certified Internet Trainer 2002 Trade School Degree
Chippewa Valley Tech Real Estate Sales 1996 Trade School Degree
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Key Responsibilities: Deliver Results! Internet visits were down 40% compared to this time last year due to reduced internet marketing budget. However, leads increased by 50% compared to July 06 YTD and conversions (contracts) increased by 75% compared to July 06 YTD. I accomplished these impressive numbers over the past 5 months as an on-site Consultant at Northwestern Mutual. These increases were accomplished in spite of a reduction in budget by implementing a more strategic strategy focusing on optimizing copy to maximize leads and more importantly conversions.
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