Successful senior marketing/advertising executive with more than 20 years experience in management and marketing communications on both the agency and client side. Strong skills in developing and implementing advertising, branding, marketing strategies and campaigns for a wide range of products, services, and industries. Winner of multiple creative awards. • Extensive agency management, both internal and external. • Special expertise in creative direction from concept through execution. • Experience in small, private companies as well as larger publicly held companies; B2B and B2C. • Self-motivated and effective leader.

COMPANY	POSITION HELD	DATES WORKED
Forrester Research	(Confidential)	12/1997 - 4/2007

SCHOOL	MAJOR	YEAR	DEGREE
Unversity of Maine	Sociology	1970	Bachelor Degree

Highlights:

Companies I like:

Boston Properties, PI Worldwide, Millipore, Nuance

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Marketing Communications

• Created a comprehensive marketing communications program to build awareness and support a worldwide sales team of more than 250. • Redesigned and significantly improved product messaging, marketing collateral, and sales tools resulting in increased sales force effectiveness.