Description
Bilingual (Spanish-English) international marketing/advertising professional, with extensive work experience managing brand positioning, advertising strategies & promotional campaigns, launching of new products/services, direct marketing, planning & execution of major marketing events, loyalty programs and market research projects.
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | (Confidential) | 2/2003 - Present |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
San Andres | Marketing | 1997 | Master Degree |
Accomplishments
Keywords
Responsibilities
Responsible for providing leadership and strategic direction to staff of marketing professionals (Miami, Dallas, New York, Detroit and Los Angeles) in the development and implementation:
· Hispanic marketing and advertising strategies and objectives
· Hispanic brand communication, brand plans and brand extension opportunities
· Hispanic creative campaigns and market research studies
· Hispanic advertising budgets/expenses
· Hispanic sales, competitive reviews and consumer insights overviews