Passionate television pro with extensive programming, scheduling, acquisition, development and research experience. Innovative, focused on winning, competitive, loyal, creative. Clear POV.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	2/2006 - Present
The WB Television Network	(Confidential)	10/1994 - 2/2006

SCHOOL	MAJOR	YEAR	DEGREE
San Diego State University	Political Science	1985	Bachelor Degree

Highlights:

Spearheaded all scheduling and acquisitions for The WB. Directly responsible for all program planning across The WB dayparts. Work closely with CEO, President of Entertainment and other top executives to identify strategic opportunities, pioneering new models of programming exhibition such as wheel programming. Key member of planning and strategy team that led The WB to first year of profitability. Brainstormed and implemented scheduling stunts, events and theme nights, leading to increased ratings performance. Led and participated in initiatives to explore alternative methods of distribution including broadband and wireless. Developed/designed unique program roll-out strategies providing shows best opportunities to succeed. Designed specific trend analysis formats to forecast program opportunities and competitive vulnerabilities.

Companies I like:

MTV, Scripps, NBC Universal, ESPN, FOX, FOX Sports, TV Guide Gemstar, OMD, Publicis, Interpublic, McCann

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Leadership

• TV Programming
• TV Scheduling
• Media
• Research
• Strategy
• Analysis
• Solutions

Direct Strategic Initiatives, to Maxmize ratings. Spearhead competitive and forward thinking analysis.