Seasoned marketing management professional, with strong success in the areas of strategic business development, media buying and planning, product branding and positioning, internet marketing: SEM, SEO, CPC,CPA & PI, e-commerce web site development, staff supervision & training and many others.

COMPANY	POSITION HELD	DATES WORKED
Electronic Learning Products	(Confidential)	10/1995 - 7/2007

SCHOOL	MAJOR	YEAR	DEGREE
National University	Business and Administration	2006	Master Degree

Highlights:

E-commerce: Completely revamped corporate web site for better branding, lead generation and reporting. Develops landing pages for product promotions and targeted campaigns for additional revenue streams. Streamlined sales reporting that increased efficiency and accuracy by 100 percent. Retail Channel Marketing: Worked with retail aggregator by implementing strategic sales and marketing solutions that accelerate sell-through and boost sales by 5 percent per year, educate retail partners, combat competitive programs, and grow market share. Major retailers include Target, Best Buy, Amazon.com, Circuit City and Comp USA. Alliance Marketing: Acquired OEM partnerships with major US companies including US Music and Washburn Guitars, Shure microphones, Disney and MidiSoft. Partnerships produced revenues over 3 million in 24 months.

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

Direct Response Television (DRTV): Increased response rate by 20 percent by adding effective internet component and offer testing. Internet Marketing: Increased sales by 25 percent and boosted brand awareness. Developed programs for search engine optimization (SEO), search engine management (SEM), cost per acquisition (CPA), pay per click (PPC) and pay per inquiry (PI).