Outstanding relationship builder, brand builder, strategic thinker and team builder

COMPANY	POSITION HELD	DATES WORKED
VSM Advertising	(Confidential)	2/2006 - 7/2007

SCHOOL	MAJOR	YEAR	DEGREE
Midwestern State University, Texas	Management Science	1971	Bachelor Degree

Highlights:

- Developed campaign that pre-sold 10,000 season tickets for potential NBA franchise in Orlando. This was the minimum number of season tickets required by the NBA to consider a franchise in Orlando. Success of this campaign was an integral part of the NBA awarding the Orlando Magic franchise. - Developed, created and produced all advertising campaigns that helped grow a retail company 600% and 500% in same-store annual sales.- Negotiated with Walt Disney Marketing to allow usage of Mickey Mouse ears/mailboxes in a branding campaign that positioned the Kissimmee-St. Cloud, Florida Convention & Visitors Bureau as “Right Next Door to Walt Disney World”, increasing awareness by 50%.

Companies I like:

Darden (Red Lobster, etc.), Universal Studios, Publix, West Wayne, Arvida, Crispin Porter Bogulsky, The Golf Channel

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Account Supervision
• Strategic Planning
• New Business Presentation
• Relationship Building

Lead marketing for GA and SC divisions of large national builder, involved in strategic development on many agency clients.