Description
A rare mix of creative and business skills, develops hybrid approach to marketing solutions. Comfortable with brand marketers and sales team members. Innovative and resourceful. Top in class on promotions and events.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Malone Advertising | (Confidential) | 3/2003 - 6/2007 |
| McCann-Erickson | (Confidential) | 7/2000 - 6/2002 |
| Los Angeles Times | (Confidential) | 1/1997 - 6/2000 |
| Walt Disney Company | (Confidential) | 8/1988 - 7/1996 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| Pepperdine | Marketing | 1999 | Master Degree |
Accomplishments
Highlights:
• Managed brand awareness test program at CVS for American Greetings that resulted in a Sales lift of 40% over year-to-date figures. • Increased sales $100K over previous period with custom program for PowerBar at Kroger. • Developed and executed a $3.3MM new product launch program at Wal-Mart including in-store communication pieces, radio, demonstrations and Internet components. • Created a marketing program that won MediaWeek’s 2001 award for “Best Use of Internet.” Hyper-linked into 25 on-line retail sites that randomly came up as a link. The sites reported on an average an increase of 25% in sales and attributed the increase to the directional campaign. - Created new department at The Times to provide added-value opportunities for advertisers in the entertainment, retail, travel, finance and automotive categories; increased revenues $20MM. - Project Manager for Disneyland Paris, a $1.5 billion dollar project that was completed on time and on budget.Companies I like:
Disney, Microsoft, P&G, General Electric/Universal, Coca-Cola, Frito-Lay
Job Skills
Keywords
Responsibilities
Dual role in agency as both brand leader for key accounts and customer account manager for specialized channel marketing. Primary agency contact for sales meetings and trade shows as well as entertainment promotion partnerships for packaged goods clients
