Extremely innovative business analyst with constant view of the bottom line. Merges data, logic and cooperation to improve profitability.

COMPANY	POSITION HELD	DATES WORKED
Vanguard Systems Inc.	(Confidential)	1/1985 - 12/2005

SCHOOL	MAJOR	YEAR	DEGREE
URI	Engineering	1972	Associate Degree

Highlights:

Phillip Morris – Assignment of major newspapers to regions and sales areas for the purpose of reporting and billing.Midas Mufflers – Creation of automated planning system for 200 local markets for TV, radio and print.Ralston Purina – Creation and reporting of real targets rather than standard demographics, i.e. “cat owning women 25-54 with income over $50K”.Also talent/payment advice system.Procter & Gamble – Unique brand allocation model to assign 100,000 cable commercial units to over 80 brands quarterly. System returned $20 million per year to client in gained efficiencies.Specialized competitive media reporting. Automated ADU and billboard allocations by brand.Unwired network television evaluation.Outback – Integration of Strata radio pre-buy with full system, including Arbitron posting.Walgreen’s – TV pre-buy which spanned full year. Unique broadcast week definition (SU-SA)Edward Jones – Automated traffic instruction faxing.Monsanto – Local television county coverage reporting.Energizer – Third party cable and syndication verification.

Companies I like:

Nielsen Research, Arbitron, Google, Yahoo

P&L responsibilities
Technology Solutions
Leadership

• media software management

Designed, managed production of and trained software to control all aspects of national cable planning, purchasing, and value analysis for the largest advertiser in the world, and many other traditional media systems for large advertisers.