OF OMNI-CHANNEL EXPERIENCES RETAIL SALES, STRATEGY & BUSINESS DEVELOPMENT - 15+ YEARS * Led and managed domestic and international sales teams of up to 55 in the US, Latin America and the Caribbean by creating Sales / Business / Penetration strategies and delivering and overseeing the preparation of compelling sales presentations, pricing models (to meet and exceed sales and margin expectations), sell sheets and communication tools used at introductory meetings at BLR's and PLR's for GTM in Mass Retail, DIY, Club and specialty Omni-channel retailers with as many as 4,500 locations in the Americas and Caribbean. * Created and expanded trust and long-term business relationships with C-level executives, DMM's, Category Directors, Buyers, Analysts, Supply Chain, Global Sourcing, Merchandising Assortment, and Inventory Planners, at Retailers like Ace, amazon, Bed Bath & Beyond, Costco, Frontgate, Hayneedle, Home Depot, Lowe's, Office Max, Staples, Sam's Club, Walmart and B2B distributors such as Fastenal and Grainger. the management of products sold to Omni-channels and categories such as Appliances, Bath & Plumbing, Consumer, Decorative, Durables, Housewares, Hardware (manual/power), Industrial Equipment, Fitness, Grills, Lawn & Garden, Office, Paint, Toy, at start-up, equity backed and corporate levels, with sales from $5Million to $90Billion+. * Utilized Marketing data & analytics (Nielsen, IRI, Askuity, NPD, IRI, and others) and the contracting of service provides for Market & Consumer research, Product Definition, Pricing, Merchandising, Branding, Sales Channel Identification, and Competitive & Segment Analysis to drive, grow and retain sales, and to position and capture market share geared to Omni-Channels (B2B, B2C, online), resulting in sales increases by as much as 11% per year and brand share growth by as much as 3% per quarter. * Oversaw sourcing and management of product development, product samples, packaging & merchandising samples geared towards winning new business at PLR's and BLR's, and national launches for product categories/assortments containing as many 330+ SKU's and sales of up to $450 Million per category, per year. * Implemented CRM software (salesforce.com) company wide and for sales staffs, linked to customized accounting program, to track sales prospects, in-bound leads and convert them to sales / revenue. * Highly experienced, both in-house and via the hiring of external agencies, for the creation and implementation of Marketing, Branding, and Communications for products sold in-store and online, as well as Digital presentations, to sell, penetrate and launch new products, brands and services to both brick & mortar and online retailers with sales from $5Million to $450Billion/year, with as many as 4,500 the Americas and the Caribbean. * Led both internal staffs and external agencies, with budgets of up to $8 Million for the implementation and tracking of SEO, PPC, and Social Media platforms to sell products, grow market share, sales and new customer acquisition/retention targeting the Online, B2B, and B2C channels to deliver growth results ranging from 30% to 300% growth over a 3yr period. PRODUCT DEVELOPMENT, INNOVATION, GLOBAL SOURCING - 20+ YEARS * Managed and led product development, innovation, ideation, and product management of consumer brands sold at B2C and B2B channels for customers such as: Asics, Applica, Baxter Medical, Boost Lighting, Char-Griller, Coca-Cola, Home Hero, Husky, Lavor, Perfect Home, Pegasus, Ridgid, Liberty Garden, Mattel, Motorola, Sunbeam, TOTO, Tupperware, and many others, with 50 plus launches to date in North America with sales of $550 Million+ thus far. * Supported Bath and Plumbing buyers for categories as large as $250 Million+ in sales and 330+ SKU's (Pegasus Glacier Bay) with innovation, new product development, merchandising design, packaging design, while interacting with China factories for new product design, and the consolidation of factories by function/product group saving categories as much as $1,250,000 million per year. * Developed and managed Product Roadmaps based on Step/Leap/Jump strategies to allow the introduction of new products, innovation and IP over 1, 3, and 5 year periods, for programs containing as many as 230 SKU's, while working with US and China based R&D, marketing, finance, manufacturing, logistics and other functional areas to create cohesive plans. PROFESSIONAL RESUME FOR G. MARTINEZ (404) 610-2808/voice gmartinez230@comcast.net * Led efforts to establish design & innovation process with up to 16 OEM factories in China to allow for the creation of new private label products for Bath, Consumer, Decorative, Durables, Hardware, Lawn & Garden, LED Lighting, Patio Furniture and Paint, resulting in the creation of products that captured market share (as much as 33% over 3 year period) and sales away from other DIY retailers and national brands. * Oversaw the sourcing and management of product development, samples, and packaging & merchandising samples from as many as 16 China based factories which were implemented at PLR's and BLR's, and at national launches for product Brands and categories with as many 330 SKU's and sales of up to $250 Million. * Created in-store display program (utilizing one vendor) which was then deployed via an online ordering process, to 3,800 independent bath & plumbing showrooms/retailers in the Americas and the Caribbean. MARKETING - 15+ YEARS * Created and applied Product Definition, VOC, Pricing Models and Analysis, Merchandising, Branding, Sales Channel Identification, and Competitive & Segment Analysis to drive, grow and retain sales, and to position and capture market share geared to Omni-Channels (B2B, B2C, online), resulting in the capture of market, sales, and brand share by as much as 8% per quarter. * Created and led all merchandising efforts (product displays banners posters display inventory) for a major luxury bath line which was launched into 3,800 independent B2C bath showrooms in the Americas and the Caribbean, leading to expanded brand awareness and consumer satisfaction and sales in said regions. * Managed 6 company owned B2B showrooms including all staffing, product displays, product launch events and VOC insight meetings with architects, interior designers, and national bath re-sellers to arrive at product insights and application of those into NPD and product roadmaps. * Utilized marketing data & analytics (Nielsen, IRI, Askuity, NPD, IRI) and the contracting of service providers for Market & Consumer research to gauge competition and strategic advantages of a brand in order to launch and position those brands against major brands in the Bath/Plumbing, Consumer, Lighting and Smart categories. * Led both internal staffs and external agencies, with budgets of up to $8 Million for the implementation of marketing and e-commerce strategies, Google analytics, SEO, PPC, and Social Media platforms to sell products, grow market share, sales and new customer acquisition/retention targeting Online, B2B, & B2C channels to deliver growth results ranging from 3% to 20% over a 2yr period. * Managed and led Trade Show program (6 major shows per year $2 Million budget) and consolidated same with one vendor resulting in cost saving of $1M year 1, by utilizing components of major show structure for smaller shows and thus maintaining consistent brand standards from show to show. In addition, installed CRM (scan based) system for all show leading to the tracking of prospects and conversion of same to actual business yielding an additional $1.5M in sales. * Implemented CRM software (salesforce.com) for sales teams, linked to customized ERP and EDI accounting and inventory programs, to track sales prospects, in-bound leads and convert them to sales / revenue. OPERATIONS, COMMUNICATION & SOFTWARE PROFICIENCY - 20+ YEARS * Cross-functional experience managing start-ups, departments and divisions ranging in size from 3 to 20+, as well as external partners (ad agencies design firms market research firms designers engineers quality legal patent & trademarks), and up to sixteen OEM's in Asia (China) and North & Latin America. * Highly adept at managing Budgets and P & L of up to $18 Million focused on staffing, external agencies & service providers, distribution & logistics (factory direct domestic), and customer service for diverse customers in Retail, DIY, Club and E- commerce sectors. * Proficient with MS Office Suite and design software such as WordPress, Adobe Creative (Illustrator, Photoshop), as well as the procurement and installation of Pro-E, Solid-works and Alias software in companies, divisions and departments managed. * Fully Bi-Lingual (English/Spanish) and can speak / have presented in both languages to both C-level executives, small groups and large subject-specific crowds and conferences with as many as 1,000 attendees. PROFESSIONAL RESUME FOR G. MARTINEZ (404) 610-2808/voice gmartinez230@comcast.net

Highlights:

• Product Design
• Benefits
• Consulting
• Marketing Management
• Merchandising
• Motorola
• Product Development
• Sourcing
• Management
• Consumer Products