An accomplished marketing professional with robust experience in branding, marketing, PR and content writing, and social media marketing culled from years of marketing and operations management in the shopping center, hotel and Meetings, Incentives, Conventions and Exhibitions (MICE) industries. Experience highlights include: successfully launching three regional and community malls, an event venue and amusement centers. Skilled in implementing communications to roll out brand values to internal and external stakeholders, developing advertising, promotions, events PR and social media platforms. Brand storytelling and content writing for social media, press releases, promotions and events collaterals, and scripts for C-level executives. Authored award-winning entries on community relations, PR, and communications for advocacies in international and Philippine based award-giving bodies Conceptualized brand activations through tactical marketing events that led to traffic and sales generation. Proven track record in exceeding customer traffic and sales goals for shopping centers and events/exhibition halls. Developed strong business partnerships in advertising, PR and community relations, which generated recognition and awards for community service and communications. Managed and implemented re-branding strategies for the re-launch of a regional mall after its major renovation and expansion. Conceptualized and implemented marketing campaigns for advocacies such as breast cancer awareness, sustainability, women empowerment, and sensitivity trainings for persons with disability (PWD) and senior citizens.

Highlights:

• Customer Service
• Key Accounts
• Security
• Marketing Management
• Media Relations
• IBM
• Public Relations
• Tourism
• Advertising
• Communications