Vice President / General Manager with 36 years of professional experience in MICE Industry specializing in Administration, Management of Sales and Marketing, Media, Public relations and Business development. Highlights Employee management Project planning Revenue generation Budget forecasts Process improvements Target achievement Joint Venture Agreements Fluent in English and Arabic Accomplishments * Maintained an annual 20% company profitability. * Signed J/V agreements with various worldwide government entities. * Extensive international work exposure having travelled to over 16 countries from Europe, Asia, Far and Middle East and Africa. * Took the company from a local and regional level to a global platform. * Maintained an annual 20% company profitability. * Signed J/V agreements with various worldwide government entities. * Extensive international work exposure having travelled to over 16 countries from Europe, Asia, Far and Middle East and Africa. * Took the company from a local and regional level to a global platform.