Description
Communications professional skilled in creating and editing traditional through social media marketing and publicity, highlighting corporate capabilities and targeting for readership at a variety of levels ACCOMPLISHMENTS * Earned EduADAward in Total Integrated Marketing Campaign category for WPI's Solar Decathlon - bronze of 27 entries - managed committee's communications and events while writing for websites, video, ads and print. * Conceived, wrote and implemented effective client PR, B2B and B2C marketing plans and publicity campaigns. * Created/Edited for clarity in health coverage manuals, financial website, ATARI programming, legal firms, and more. * Multiplied commercial website views/sales through SEO, design, writing and interactive estimating tools. * Created newsletter with ad sales program to improve publication quality at no extra cost to nonprofit. * Raised annual local event attendance by over 30 percent using social media and website postings. * Earned EduADAward in Total Integrated Marketing Campaign category for WPI's Solar Decathlon - bronze of 27 entries - managed committee's communications and events while writing for websites, video, ads and print. * Conceived, wrote and implemented effective client PR, B2B and B2C marketing plans and publicity campaigns. * Created/Edited for clarity in health coverage manuals, financial website, ATARI programming, legal firms, and more. * Multiplied commercial website views/sales through SEO, design, writing and interactive estimating tools. * Created newsletter with ad sales program to improve publication quality at no extra cost to nonprofit. * Raised annual local event attendance by over 30 percent using social media and website postings.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Kutztown University Foundation & Alumni Relations | Director Of Communications | 1/2014 - 1/2017 |
| Wpi | Marketing Project Manager, Writer | 1/2012 - 1/2013 |
| Northeast Utilities | Corporate Web Content Specialist | 1/2011 - 1/2012 |
| (Confidential) | Consulting Writer/Editor, Marketing/Project/Web Manager | 1/2010 - Present |
| Development Communications Associate. | Boston Architectural College | 1/2008 - 1/2010 |
| Caru Associates | Marketing Communications Consultant | 1/2003 - 1/2008 |
Accomplishments
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