Description
First year grew revenue above 25% for Revision Skincare in the competitive physician dispensed skincare market. Increased net sales for a high-performing skincare brand and launched 3-line extension products. Re-organization of the sales and marketing team, hired marketing team, sales leaders, and more than 10 new Account Executives in 2015. Grew revenue an additional $9M (20%) on market dominant product. Increased net sales for a market leader and minimized share loss to generic products while Merz prepared to launch its line extension product. Initiated patient co-pay program, growing revenue from $38M to $47M in 18 months. Preserved market share. Merz Aesthetics expected to lose $15 to $20M in revenue as competitor prepared to launch new product. Developed and implemented defense strategy. Revamped messaging and core promotional programs, targeting physicians and patients. Minimized competitor's reach with less than $3M net loss in revenue. Facilitated training program for new product. Key Opinion Leaders (KOLs) needed hands-on training prior to OrthoNeutrogena's Filler product launch. Utilized existing relationships to rally 100+ partners who supported and executed the training programs without fees. Saved $500K in training costs. Redirected new product development efforts. OrthoNeutrogena had just licensed an HA-filler. Analyzed market, facilitated meetings with KOLs, and repeatedly gained input that product was not viable / beneficial. Persuaded J&J leadership to terminate licensing agreement and focus effort on new business development efforts. Accelerated growth, increasing revenue 42% at Q-Med AB. Q-Med needed to better align marketing with company objectives. Realigned sales and marketing programs with sales cycles. Rebuilt relationships, including on-site visits to subsidiaries / distributors, gaining valuable feedback and market intelligence. Grew sales with innovative pricing strategy. Tasked to create a business model to deliver INO Therapeutics' new inhaled intensive care drug (orphan drug) including ventilator. Created model based on contracts with hospitals' NICU. Developed hourly fee structure for product and guaranteed backup units. Exceeded forecasted goals.

Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | Chief Operations Officer | 1/2017 - Present |

Accomplishments
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