Description
PRODUCT MANAGER FJM Security Products ACCOUNT MANAGER Division of DIRECTOR Frank J. Martin Co, Lynnwood, WA Founded present day FJM Security Products division in 2001 with the launch of the first product, ShurLok Key Storage Lockbox and grew the division to over 400 skus and several million dollars annually in sales. * Product development - Concept to market Invented or developed and then launched several new products lines with innovative products such as the HitchSafe and KeyGuard Pro with proven results in market analysis, strategic planning, brand management and product life cycle marketing. Experienced in patents, trademarks, market segmentation, product design, new product development, product positioning, pricing, sales forecasting, training, product launch protocol, packaging design, trade show management & presentations for retail and commercial products across a variety of B2B distribution channels. * Management- managed all operations of this division of the company. Managed product managers and inside support staff in achieving their sales quotas by providing excellent customer service and systematically creating and following through on marketing strategies through SWOT analysis. Managed independent sales representatives throughout North America. * Established global product sourcing and purchasing from local vendors with excellent negotiating skills. * Web site design and marketing - either created or outsourced creation of 11 websites including one ecommerce site. Excel in designing sites to maximize SEO organically with content, META tags and naming of URLs/images. * Advertising and communications - including agency experience, business development, strategic alignment, creative process generation, copywriting, print/broadcast production, press releases, media plans, public speaking, catalog design, event planning, merchandising/ P.O.P. design development & client management. MARKETING MANAGER Frank J. Martin Co, Seattle, WA PROJECT MANAGER ECOMMERCE MANAGER PRODUCT MANAGER Recruited by company in 1996. Responsibilities included management of trends analyses, sales team training and development trade shows development desktop publishing strategic planning and demonstrated success in problem solving. Major accomplishments: * Created a very successful E-commerce site and conducted creative marketing programs to launch the site. First site of its kind at that time - Sites selling books, software, etc. were common and P4L was the first security hardware ecommerce site online. * Developed marketing plan and headed the national expansion of the hardware division (from regional) with an approximate 30% growth in sales in the first 6 months. * Created web sites (www.fjmartin.com & www.olympus-lock.com) and took both companies online in a time when web sites were still uncommon. * Served as the internal IT resource for computer/software problems and headed the project of taking the company from a Serial Xenix network to a true SCO network * Increased productivity in all departments by providing such tools as: contact managers template forms filtered databases more efficient access and manipulation of databases and recommended/purchased computers and software upgrades.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Marketing Projects Manager | / - Present |
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