Storytelling * Content & Message Creation * Crisis Communications * Creative Direction * Media Relations Media Strategy & Planning * Digital Content * Speech Writing * Coaching & Media Training Team Building & Leadership * Media Buying & Placement * Budgeting * Project Management * News Releases Spokesperson * Public Policy Regulatory/Legal Compliance * Corporate Reputation * Risk Management Career Overview CEO/Chief Storyteller & Communicator * Alfano Communications * D.C. & Greater Philadelphia 1990 - Present Founded boutique brand marketing, communications and media advisory firm, straight out of college, sought after by advocacy organizations and cause and service-driven candidates alike for "across the aisle" communications that persuade, motivate and inspire. * Across the Board Wins: Success winning tough debates, preventing and mitigating tough crisis and changing hearts and minds on tough issues. Trusted advisor to presidential, gubernatorial, and congressional campaign candidates, corporate and community advocacy campaigns. * Team Building & Leadership: Built team of creatives, producers and writers that grew at peak to 17. Amassed deep network of long-standing freelance talent. Roll up sleeves leadership through immersive execution of emotive brand stories from concept-to-completion across digital, traditional and social media. * Robust Network: Built family-like network spanning top media outlets, press and government leadership at the regional, state and national level, as well as a community of freelance creatives. * Crisis Management: Crafted narratives that weighed the realities of complicated challenges. Succeeded in proactively inoculating brand reputation, creating and executing rapid response and crisis communications. * Spokesperson: Sought after as a media spokesperson and expert commentator for MSNBC, CNN, CNBC, FOX News, The Washington Post, Roll Call, NYT, LA Times, ABC News, NBC News and more. Kim Alfano kim@alfanocommunications.com * 302.725.7491 * Page 2 * Mission-Focused Filmmaking: Creative force and producer of "Oklahoma City: Amazing Grace" selected as feature in New York Independent Film Festival. * Executive Member of a bipartisan polling firm to go to for Case Studies in Brand Storytelling Advocacy Wins Closed criminal justice reform issue gap from a 20-point deficit to a 17-point victory in a conservative state with deep opposition by powerful lobbies and state prosecutors. Achieved by directing a compelling multiweek communications and advertising campaign. Captured powerful voices of parents and students to produce documentaries that shared personal success stories and influenced policy change on behalf of a 501 (c) (4) social welfare nonprofit organization. Pioneered corporate advocacy that allowed D.C -based association to effect policy while mitigating it's need for agencies and lobbyists. Cause Driven Campaigns Defined strategy within hours that overcame a 3:1 media spend and helped AG candidate surge to victory in a matter of weeks against the surprise entry of a multi-millionaire war vet in a divided state - gaining distinct margins among younger voters and women. Catapulted gubernatorial from 30% behind to a 9% victory through an authentic, year-long advertising campaign. Despite a historic opposition wave, directed marketing and communications that contributed to an 18% gubernatorial win, 59% approval rating and votes that transcended race and party lines.

Highlights:

Companies I like:

Alfano Communications, Alfano Communications

• Management
• Advertising
• Budgeting
• Buying
• Coaching
• Communications
• Compliance
• Computer Aided Software Engineering
• Leadership
• Marketing Management