Description
2 quarters, intern, WMAQ/WNBQ, Chicago NBC affiliate 5 years, on-air personality and traffic manager, KFRU radio, Columbia, Missouri 5-year member, creative team, Columbia office of St. Louis-based ad agency Over 20 years as CEO, creative director, lead writer, account manager, consult for Columbia, Missouri based Norman-Robert Communications (NRC). DETAILS Co-founder and group leader at NRC, from start-up to second oldest strategic communications and public relations firm in mid - Missouri. Helped form and maintain philosophy of working with national business interests from central location in mid-sized city, while orchestrating office into Internet age. Established, learned from and built rapport with major clients in listening, planning, creating, executing, promoting brand. Followed up on campaigns, including linear and non-linear presentations. Here are a few, and what came of the interaction. Regional: U.S. Cellular, 22% rise in Midwest market share Maytag Corporation, created nationwide internal digital video boosting corporate sales University of Missouri Research Reactor (MURR), established writing approach and purpose for new Web site and international newsletter instrumental in telling world about MURR's ability to produce and deliver radioactive medical isotopes for use nationally. University of Missouri Hospital * move into medical marketing that improved its standing significantly in its primary, secondary and tertiary markets College of Agriculture, Food and Natural Resources (CAFNR ) created articles promoting successful Executive in Residence Program the 42 Landmark Banks of Texas, Oklahoma and Missouri, responsible for improving financial institution's 3-state market share. Established rapport with over 100 media connections, from average of 25% media acceptance to 75% in 4 years, 2013-2017. National: Archer Daniels Midland, promoting soy enhanced food products nationwide Prevagen (mindfulness approach building image and awareness. Currently the most in-demand OTC product of its type nationally Central Soya and the United Soybean Board, successful decade-long national market expansion of soyfoods and soy-enhanced foods aimed at inserting low fat but high protein soy related foods into key primary and secondary school lunch programs nationwide. PROFESSIONAL ORGANIZATIONS/CONNECTIONS Adjunct, University of Missouri School of Journalism Jefferson Club (fundraising efforts, Lee Hills Journalism building) Columbia Missourian Publishing Board of Directors 1999 - 2004
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Metro Rotary | President District Public Relations Chair, Rotary District | 1/2008 - 1/2009 |
Mid Missouri Tourism Council | President | 1/2005 - 1/2019 |
Accomplishments
Highlights:
Companies I like:
Those who search for and report good news: storytellers, provide public relations for academia, Public relations for private industry