Highly driven, innovative Marketing Professional with fast-track, 7-year career in corporate and agency environments with both start-ups and Fortune 500s, with strong combination of creative and analytical capabilities and B2B and B2C experience. Solid leadership experience in the area of marketing research; manage cross-functional teams—business intelligence, IT group, and call command center—in implementing database and developing analyses regarding customer retention, marketing programs, and target penetration. Excel in deadline-driven environments. Demonstrated skill in project management. Strengths include tenacity, enthusiasm, initiative, attention to detail, organization, prioritization, and team building. Computer proficiency: Microsoft Office (Word, Excel, Access, PowerPoint, and Outlook); Clientele and Intellilead CRM; Business Works; QuickBooks; proprietary advertising and project management systems; Centre Vu and ePro call reporting systems; Internet research and applications. Hold MBA in Marketing.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	7/2006 - Present

SCHOOL	MAJOR	YEAR	DEGREE
Southern Methodist University	Consumer Product & Brand Management	2007	Master Degree

TYPE	TITLE	URL	DESCRIPTION
Magazine	Marketing Research	media url	American Marketing Association publication of industry trends

Highlights:

My background is characterized by steady progression and quick adaptation to different marketing areas of expertise. I have been promoted based on my ability to rapidly master new skills and by delivering innovative tools and methods in support of strategic decision making, transforming key data into actionable business concepts.

Companies I like:

Brinker, TGI Friday's, Frito-Lay/Pepsico, Whole Foods, Revlon, Bacardi

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Brand Management
• Marketing Research
• Consumer Insights
• Marketing

• Captured 90% increase in qualified sales prospects by providing timelier customer information for retention purposes. Created report measuring overall customer retention, eliminating customer attrition by effective targeting and qualifying customers using new database identifying qualified leads. • Developed all call center management reports to measure effectiveness of telemarketing campaigns. • Conceived survey reporting methods to assess user acceptance of new technology and quality of sales leads. • Delivered 100% increase in qualified sales leads by translating focus group insights into internal marketing incentive program. • Recommended and executed CRM implementation enabling better tracking of marketing programs and sales lead assignment, and automated dialer system to improve efficiency of outbound telemarketing campaigns, real time customer data, and call reporting.