Description
An opportunity for increased challenge and responsibility in a position where my experience and abilities can be effectively utilized. 2015 - Present General Wholesale-Atlanta, GA. Brand Development Manager * Responsible for the company-wide execution of numerous multi-million dollar brands and their overall performance * Review performance data (financial, sales and activity reports) to monitor and measure productivity, goal progress, promotional effectiveness, and activity levels * Serve as company expert on all assigned supplier brands * Develop, recommend, and execute marketing activities to help maximize brand sales * Research, analyze and evaluate supplier promotion, performance, trends, competitiveness and visibility * Conduct monthly business planning meetings with supplier management, General Wholesale senior management and executive team * Conduct weekly internal brand meetings with district managers and sales team * Regularly communicate with suppliers to ensure they remain up to date on all necessary brand requirements as they pertain to General Wholesale * Stay informed and up to date on industry happenings and competitive strategies which affect the brands throughout the general market * Weekly travel with sales representatives and supplier representatives to visit accounts and build brand awareness while strengthening relationships with key customers * Overall Heineken USA portfolio 735,000 c/e's in 2018 +5% off premise / flat off premise * Overall Pabst Brewing Company portfolio +1 million cases 2016 and 2017 * Pabst Blue Ribbon brand portfolio +11% 2017 v 2016 * Inside Sales Team overall performance +51% 2018 v 2017 Key Competencies * Excellent customer service and selling skills * Highly organized, accurate, and detail-oriented * Excellent verbal and written skills * Ability to independently prioritize and execute responsibilities * Ability to work efficiently in a fast-paced, team environment * Energetic, enthusiastic and motivational disposition * Effective presentation skills * Strong sense of urgency and follow-up 2013 - 2015 General Wholesale-Atlanta, GA. District Sales Manager * Increased district sales and market share to represent a +23.84% increase YTD vs. a company average of +1.84%, adding an additional 100k+ cases of volume in my assigned territory * Promote and demonstrate product knowledge within a set geographic region to increase sales among retail accounts regardless of volume level * Train, mentor, and counsel when necessary, sales team to foster the success of individual contributors and overall team success * Demonstrate consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items, and the expansion of business to increase market share throughout the assigned geographic region * Participate in sales meetings and on-site training to remain educated in company policy and industry trends and developments * Establish regular communication with sales team to provide solutions to, and overcome obstacles encountered in the field * Collaborate with key accounts in geographic region to improve distribution of product within set accounts * Work side by side with sales manager to enhance contribution to division and company-wide sales strategies and goals * Align with supplier representatives to understand their brands, sales goals, projections, and responsibilities to those brands * Become familiar with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts * Assist executive sales management with report preparation for supplier reviews and fiscal close * Develop new, and strengthen existing relationships with all accounts and suppliers
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