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Dean D

Marketing Communications Executive Focused on Results

Occupation:

Communications

Location:

Delray Beach, FL

Education Level:

Bachelor

Will Relocate:

YES

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Dynamic and results-driven executive with successful track record leading marketing communications that drive organizational success and achieve desired objectives. Outstanding communication, strategic, leadership, and team-building skills

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SCHOOL MAJOR YEAR DEGREE

University of Louisville Communications 1995 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Website WSJ media url News
Website NY Times media url News
Website Business Insurance media url Industry News

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Highlights:

NCCI: • Achieved 220% increase of positive media coverage. • Spearheaded all marketing and communications for organization’s top industry conference, Annual Issues Symposium. • Achieved 140% increase in thought leadership marketing. • Successfully increased influence of organization’s thought leaders and speakers through development and execution of communications strategies. PBC School District: • Provided support to leadership pertaining to communications with local and state governmental officials concerning funding and school choice issues. • Spearheaded communications and marketing campaign that won support of more than 70% of voters and passage of school district funding referendum. KEMET: • Led management of seven-person employee staff, five consultants, and $7 million department budget. • Developed communications scripts for quarterly CEO, CFO, and Analyst investor calls, working in close collaboration with executive leadership. • Successfully updated more than 25 product catalogs to be converted to online catalogs with daily updates and global on-demand printing by leading global cross-functional team of scientists, consultants, engineers, and product managers in three-year redesign and creation of online catalog process. • Led global cross-functional team of scientists, consultants, engineers, and product managers in three-year project to update 25+ product catalogs by redesigning and creating online catalogs with daily updates and global on-demand printing. • Successfully maintained investor loyalty during global economic downturn and drop in company performance by developing investor relationships, leading investor communications, and communicating company’s strategy for regaining performance levels with 25 investors per day. • Developed rebranding strategy for three newly-acquired companies by KEMET. American Red Cross: Upon hire in 2002, The Greater Palm Beach Area Chapter budget was $4M and the chapter was in deficit budgeting using reserves to fund operations. The Board was preparing major staff reductions. Developed strategic plan to reduce deficit budgeting with no reduction in headcount. Influenced approval for the strategy and restructured all job functions and operational processes. Created revenue generation strategies including selling safety training to businesses, the launch of new fundraising initiatives and an aggressive PR campaign promoting the organization. Result: Increased the budget to over $6M in two years. Staffing levels increased from 45 to 60 with an average position salary increase of over 20%. Five hurricanes hit the South Florida jurisdiction in 2004-2005. Led the effort to shelter, feed, provide mental health counseling and raise funds to fuel the Red Cross recovery effort. Result: Over 175,000 individuals were sheltered, 6.8M meals provided, 1M mental health contacts made and $35M in donations raised. Increased branding and media exposure to over 150 hours of TV and radio interview coverage. Was the direct point of contact in working to coordinate response with local and state government officials. Awards and Recognition: Keynote Speaker 2005 National American Red Cross Convention 2004 American Red Cross National Red Ribbon Award 1998 American Red Cross Spirit of Excellence Award

Companies I like:

CSI Tech, Retro Fitness, IAAPA, Churchill Downs Incorporated, AVX, Bain & Company, Zoom Video Communications, In-N-Out Burger, Procore Technologies, Nike, Facebook, Google, Twitter, Lululemon, LinkedIn, Southwest Airlines, St. Jude Children's Research Hospital, McKinsey & Company

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Leadership, strategic planning, management, team building, relationship management, executive communications, marketing communications, corporate communications, public relations, crisis communications, and media relations.
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