Reputed as a team player able to creatively influence decisions and actions of target audience to achieve corporate goals, my previous superiors (corporate managing directors and my direct supervisor) have called me as efficient and hardworking, a fast-learner. My annual job appraisals consistently rated as excellent. I am willing to start below my previous job level because due to my belief that talent is recignized. This belief has been proven twice: in Hong Kong when I started a a clerk department assistant and left the company as assistant manager for legal department (1993-1996); in Manila, Philippines rising from executive secretary to senior manager for corporate communications/company spokesperson (1997-2003). In China, I started as a school parent volunteer and later on became a lead officer of the parent-faculty organization.

SCHOOL	MAJOR	YEAR	DEGREE
University of the Philippines	Tourism Management	1986	Bachelor Degree

Highlights:

Appointed as company spokesperson; elected as national director of IABC Philippines; appointed as an alternate member of the Advertising Content Regulation Committee of the Philippine Advertising Board

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Marketing communications
• event management
• public relations
• promotional campaigns

1. To design, formulate and establish the Corporate Communication Policy and Strategies and subsequently, to implement and monitor them; 2. Formulation of the department’s budget to correspond with the Corporate Communication Policy and Strategies and the management thereof; 3. To establish, develop and maintain a healthy relationship between the company and its different target publics that include the consumers, industry, media, government agencies and the employees. 4. Responsible for conceptualization, development and the publication of corporate communication materials including the company’s newsletter, the corporate product brochure, intranet site, etc.; Acted as the company editor for corporate written materials; 5. Responsible for conceptualization, development and staging of corporate events including employee events, product launches, below-the-line promotions.