Description
Business & Market Analytics * Strategy * Consumer Insights & Research * Comms/Media Planning Top-level, hands-on marketing strategist and analytics leader, who creates positive change and engagement by uncovering & acting on marketplace insights. Driving top line growth and cultivating bottom line performance through development and implementation of creative marketing strategy that maximize consumer response and optimized trade programs. Communicates effectively with stakeholders by utilizing finely honed leadership skills to improve effectiveness of strategy, marketing and business analytics and insight initiatives. Actively collaborates with C-Level leadership, as well as sales, marketing, operations and financial teams to reposition products and grow brands in highly competitive markets. Ensures the successful creation and roll out of innovative and compelling brand strategies and media campaigns. * Advanced Analytics * Sales & Sales Management * Brand Architecture & Positioning * Traditional, Online & Social Media Analysis * Marketing Mix Optimization * Pricing Impact Assessments & Forecasting Career Synopsis
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | Small Business Owner | 1/2017 - Present |
Nbty Inc. | Director Market Insights & Analytics | 1/2013 - 1/2016 |