Description
Highly skilled public relations / communications / social media professional offering vast in-house, independent and agency experience with a diverse background in high-level financial / professional services, corporate and "grassroots" entertainment, media and sports. Proven ability to excel in highly regulated, multi-level organizations, while also developing innovative initiatives with creative personalities amidst the constantly changing technology and media landscape. Corporate Reputation Management & Positioning * Social & Digital Media (Twitter, LinkedIn, Facebook, Instagram) * Executive Communications & Visibility * Media Relations * Content Development & Marketing Communications * Brand Communications * Issues & Crisis Management * Creative Writing * Key Performance & Metrics Measurement * Project, Team, Agency & Budget Management Corporate Reputation Management & Positioning * Social & Digital Media (Twitter, LinkedIn, Facebook, Instagram) * Executive Communications & Visibility * Media Relations * Content Development & Marketing Communications * Brand Communications * Issues & Crisis Management * Creative Writing * Key Performance & Metrics Measurement * Project, Team, Agency & Budget Management Recruited to Marsh & McLennan to coordinate and create cohesive teams, best practices and materials across the enterprise. Collective efforts resulted in top-level visibility at key forums and awards such as the WEF in Davos, Young Professionals Forum, Forbes' America's Best Employers list, Best Places to Work for LGBTQ Equality, and more. * United 15+ PR and social media leaders at Marsh & McLennan's four operating companies to leverage company news and initiatives, and manage crisis / red flag issues. * Built PwC's annual Global Entertainment & Media Outlook report into a top PR initiative, with 50+ million annual media impressions. Generated $1 million+ in sales revenue, increasing 50%+ year-over-year. Won PR industry awards including Gold Sabre Award for Business-to-Business Marketing, and Honorable Mention, PRSA-New York Big Apple Awards for Marketing Communications. * Formalized PwC's Industry PR program for firm's 16 industry sector / subsector groups, overseeing $2.5 million budget. PwC achieved top share of voice amongst Big 4 for all sectors, quarterly. * Raised profile of PwC's top Financial Services partners resulting in regular appearances on CNBC, The Wall Street Journal, The New York Times, NBR, The Financial Times, and Bloomberg, including Real Estate practice co-leaders, on Fox Business News and in the NYT's commercial real estate column:"30 Minute Interview." * Developed and executed PwC's Oscars Balloting Process PR (Pre-2017 "Mishap"), a brand-defining initiative that received massive positive global traditional & social media coverage, including PwC's significant role in the 2015 Oscars live telecast. * Established Clear Channel Advantage (CCA) as top industry experts in media marketing. Supervised communications strategy for CCA's launch event attended by more than 1,000 industry leaders, clients, prospects and reporters. * Collaborated with prominent artists and high-profile public figures including: Neil Patrick Harris, Carson Daly, Jewel, Karl Malone and U.S. Senator Bill Bradley. LAURA SCHOOLER * (917) 446-5717 * Laura@schoolercommunications.com
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Founder & President | 6/2018 - Present |
| Marsh & Mc Lennan Companies Nyse | Global Director Of Media Relations | 5/2018 - 6/2018 |
| Marsh & Mc Lennan | Public Relations Consultant | 5/2016 - 5/2018 |
| Pw C | Director Sr. Manager Public Relations | 7/2015 - 1/2016 |
| Global Entertainment & Media Marketing | Associate Director | 7/2007 - 7/2007 |
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