Results-oriented Strategic Marketing and Communications Brand Director versed in media and brand strategy, marketing and advertising. Possesses a strong work ethic, as well as exceptional writing, editing and research skills. ACOMPLISHMENTS * Developed brand/media strategies for AT&T Business Solutions leading to year over year growth in brand preference (15%) and purchase intent (10%) * Secured and optimized media that lead to a 10% growth of conversions for Texas Instruments year over year while spending remained flat for US and Europe * Spearheaded the media team which won the Texas Instruments Supplier Excellence Award in 2012 where only 12 of 12,000 suppliers were honored * Created placements for Hudson & Marshall, an auction foreclosure company, that lead to a 30% stronger click-thru rate than industry standard * Increased conversion rate on auction bids for Hudson and Marshall by 5% year over year * Changed the media strategy for Harris CapRock, a satellite communications company for harsh environments, from print to online increasing conversion rates by 25% and decreasing the media budget by 50% * Increased visits to the CyrusOne, a database and collocation company, website by 45% since we began work with them in 2015 * Proven negotiator securing the lowest rates in the industry for Texas Instruments, and other clients, including free print and online placements
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