Occupation:Chief Marketing Officer |
Location:Los Angeles, CA |
Education Level:Bachelor |
Will Relocate:YES |
Description
310.739.6426 miketankel@me.com www.linkedin.com/in/mtankel 8759 Skyline Drive, Los Angeles, CA 90046 Combining data analysis, social insight and marketplace understanding, Mike is an experienced leader at unearthing creative insights, delivering emotional messaging and maximizing earned media across entertainment, automotive and hospitality, from the Csuite to startups, domestic and international. Make ?lm, television and digital content more sellable, incubating and amplifying content to expand audience, emotion and impact. * Repackaged MAXIMUM SPEED ?lm leading to 5x investment expectation. * Created sales trailer for SONY's AUSSIE GIRL television series. * Positioned and packaged Italian-based, global political series THE PUPPET MASTER. * De?ne brand positioning and sales approach for CINEMILLS' faith-based slate. * Led development of branded social education series THANK YOU and PTSme. Provide strategic and creative counsel to the ?rst company delivering personal development through immersive virtual reality (VR). * Developed B2B distribution approach. * Developed client on-boarding approach. * Established creative strategy for launch. Nurture internal and external relationships to deliver best strategic thinking, creative and integration, establishing trust and growth from both new and existing clients. * Successfully negotiated and led migration of 59 sta? and corresponding business from Cimarron Group providing immediate revenue and pro?tability gains. * Led the Agency's vision, relationships and growth with respect to China's Film and Entertainment market. * Managed and led FELD ENTERTAINMENT business, growing it 4-fold. * Drive social listening insights across entertainment properties from Indie NEPHILIM to mega-hit GUARDIANS OF THE GALAXY. * Strategic B2B campaigns for LRW, NATPE, PARAMOUNT TELEVISION. * Strategic sports rebranding across horse racing for STRONACK GROUP and boxing for KING SPORTS WORLDWIDE. * Led strategic branding and launch campaign for HEAL across both consumer and investment communities, naming products and increasing investment. * Led marketing efforts for will.i.am's MARVEL VR collaboration, MASTERS OF THE SUN * Developed strategic branding and content o?erings across AARP, AMC, MITU, REDBULL TV, SPOTIFY and YOUTUBE. * Developed strategic visions, plans and content for FOX franchise management group. * Developed strategic campaigns in the faith-based market for MOTIVE ENTERTAINMENT. * Led branding e?orts for MR CHOW restaurants' move into the grocer with a select line of wines and sauces. Transformed leading Hollywood marketing agency by bringing strategic brand thinking to established studio clientele and Hollywood story-telling to expanded brand clientele. * Tripled revenues two years in a row after rebuilding digital division from scratch. * Produced over $25MM in revenue with brand work for clients including LOTUS CARS USA, MITSUBISHI MOTORS, TOYOTA FINANCIAL SERVICES, FELD ENTERTAINMENT, WIKIPAD, VENETIAN SANDS and MGM RESORTS. - Achieved industry-low advertising cost per vehicle for MITSUBISHI through web and social media initiatives, including lifting of website from JD Power ranked #20 to #3. - Led integrated B2B re-branding for LRW, PASADENA CVB and SANTA BARBARA CVB. - Developed digital and brand strategies for Las Vegas properties including WYNN, VENETIAN SANDS, PLANET HOLLYWOOD, MGM and CIRQUE DU SOLEIL. - Developed patent-pending v-stick concept to win and launch VIVID VODKA. * Led strategic positioning and creative development using social listening sentiment analysis for major entertainment properties including: SKYFALL, MEN IN BLACK 3, THE GREAT GATSBY, THE ODD LIFE OF TIMOTHY GREEN, OZ THE GREAT AND POWERFUL, INSIDIOUS CHAPTER 2, OLYMPUS HAS FALLEN and others. * Developed HBO a?liate campaigns growing subscriber base, utilizing HARRY POTTER, THE SOPRANOS, ENTOURAGE and BIG LOVE. * Created in-theater gaming ideas to win COCA-COLA Screen Play assignments. * Led marketing and digital strategy for THE TWILIGHT SAGA franchise. * Provided leadership in development of Cimarron Asia entity-the ?rst independent creative agency to gain a wholly owned foreign enterprise license in China.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Advisor | 3/2018 - Present |
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