A highly effective sales & marketing leader with a successful track record for business' of more than $1B. Experience with global brands Sony, Sharp and Hisense. Managed Marketing, Sales, Product Marketing, Marketing Communications, PR and Research teams of up to 120 professionals. Cross functional management experience: Operating Committee Member, Marketing Council Chairman, Talent Management Council. include: - Developed new branding - Developed and launched all new US consumer websites - Launched all new branding, website and retailer integration assets for Hisense and Sharp to achieve sales. - Built and leading field marketing and training team for both the Hisense and Sharp brands - Sponsorship Marketing program implementation and integration for FIFA World Cup, US Soccer and NASCAR/ Joe Gibbs Racing stars Denny Hamlin and Eric Jones - Lead in strategy and execution of major tradeshows like CES. Responsible for booth design and press conference tactics and execution including integration of "Men in Blazers" and US Soccer stars - Lead the re-cultural orientation of customer service from save money to efficiently take care of consumers. Went from a "avoid this company" rating from the BBB to an A+ rating and certification Sharp - VP Marketing (March 2011 to October 2015) This position is responsible for all US Consumer Product Marketing and Branding. This includes all A/V, Appliance and support for Smart Phones. Managing product roadmap, pricing, P&L, brand marketing, field training and assisted selling along with the analytics & research team. Position reports to the President of the division. Accomplishments include: - Developed new branding - Developed and launched all new US consumer website and assets reflecting new branding - Launched dramatic new CES booth to rave review. Executed press event that raised the image of Sharp and resulted in doubling of press impressions vs. prior year - More than doubled sales and improved profitability $90M vs. PY - Lead the design of new TV UI - Smart Central - Successfully lead the ID design and feature set for product line - Redesigned packaging and in store merchandising 1 Mark T Viken Page 2 MarketSource (Allegis) - VP Consumer Electronics Sales and Marketing (February 2008 to October 2010) Responsible for developing customer-centric and vertical strategies including marketing, sales, branding, services and communications for the company. Responsibilities include P&L, strategy and sales/ new business development activities with product brands and retailers. Member of the Executive Management Committee. Accomplishments include establishing business with Best Buy with 6 programs in 2009, opened business with TomTom, Samsung, Sharp, Twice Magazine and Tag Heuer / LVMH Marketing and Business Development Consultant (Oct 2006 ~ June 2008) Marketing consultant with Evans and Sutherland. Provided guidance and market insights for the development and launch of their Nano Pixel 32-million-pixel laser projector Sony Electronics Sr. VP - New Business Development & Integrated Product Planning (Apr 2005 ~ October 2006) Responsible for leading new business development opportunities and cross-category strategic product planning and marketing initiatives * Developed mid-range strategy, new business, market trends and horizontal product planning, marketing and channel strategy for Sony Electronics * Managed the e-Book incubation project and other new product development projects Sony Electronics Sr. VP - Corporate Marketing (Oct 2003 ~ Mar 2005) Responsible for the marketing and communications for Sony Electronics CE and B2B business * Directed the marketing, communications, media and research for Sony Electronics * Optimized Corporate Marketing organizational design to leverage the power of unified marketing * Directed the 2005 Sony Camcorder Emotion in Motion communications campaign which received the 2006 Consumer Electronics bronze EFFIE award * Managed and influenced $200M in advertising investment / Successfully invested $120M in media and secured over $200M in rate card value Sony Electronics Sr. VP/ Sr. GM (1996 ~ 2003) Responsible for multi-billion-dollar divisional P&L including product management, marketing, sales, demand planning, mid-range planning and channel strategy * Information Technology Products Division (2001 ~ 2003) Responsible for the US VAIO PC and related IT product division and P&L. Awarded Ad Week Technology Marketer of the Year and received World Technology Award for Marketing Communications include: - Developed new branding - Developed and launched all new US consumer website and assets reflecting new branding - Launched dramatic new CES booth to rave review. Executed press event that raised the image of Sharp and resulted in doubling of press impressions vs. prior year - More than doubled sales and improved profitability $90M vs. PY - Lead the design of new TV UI - Smart Central - Successfully lead the ID design and feature set for product line - Redesigned packaging and in store merchandising 1 Mark T Viken Page 2 MarketSource (Allegis) - VP Consumer Electronics Sales and Marketing (February 2008 to October 2010) Responsible for developing customer-centric and vertical strategies including marketing, sales, branding, services and communications for the company. Responsibilities include P&L, strategy and sales/ new business development activities with product brands and retailers. Member of the Executive Management Committee. Accomplishments include establishing business with Best Buy with 6 programs in 2009, opened business with TomTom, Samsung, Sharp, Twice Magazine and Tag Heuer / LVMH Marketing and Business Development Consultant (Oct 2006 ~ June 2008) Marketing consultant with Evans and Sutherland. Provided guidance and market insights for the development and launch of their Nano Pixel 32-million-pixel laser projector Sony Electronics Sr. VP - New Business Development & Integrated Product Planning (Apr 2005 ~ October 2006) Responsible for leading new business development opportunities and cross-category strategic product planning and marketing initiatives * Developed mid-range strategy, new business, market trends and horizontal product planning, marketing and channel strategy for Sony Electronics * Managed the e-Book incubation project and other new product development projects Sony Electronics Sr. VP - Corporate Marketing (Oct 2003 ~ Mar 2005) Responsible for the marketing and communications for Sony Electronics CE and B2B business * Directed the marketing, communications, media and research for Sony Electronics * Optimized Corporate Marketing organizational design to leverage the power of unified marketing * Directed the 2005 Sony Camcorder Emotion in Motion communications campaign which received the 2006 Consumer Electronics bronze EFFIE award * Managed and influenced $200M in advertising investment / Successfully invested $120M in media and secured over $200M in rate card value Sony Electronics Sr. VP/ Sr. GM (1996 ~ 2003) Responsible for multi-billion-dollar divisional P&L including product management, marketing, sales, demand planning, mid-range planning and channel strategy * Information Technology Products Division (2001 ~ 2003) Responsible for the US VAIO PC and related IT product division and P&L. Awarded Ad Week Technology Marketer of the Year and received World Technology Award for Marketing Communications include establishing business with Best Buy with 6 programs in 2009, opened business with TomTom, Samsung, Sharp, Twice Magazine and Tag Heuer / LVMH Marketing and Business Development Consultant (Oct 2006 ~ June 2008) Marketing consultant with Evans and Sutherland. Provided guidance and market insights for the development and launch of their Nano Pixel 32-million-pixel laser projector Sony Electronics Sr. VP - New Business Development & Integrated Product Planning (Apr 2005 ~ October 2006) Responsible for leading new business development opportunities and cross-category strategic product planning and marketing initiatives * Developed mid-range strategy, new business, market trends and horizontal product planning, marketing and channel strategy for Sony Electronics * Managed the e-Book incubation project and other new product development projects Sony Electronics Sr. VP - Corporate Marketing (Oct 2003 ~ Mar 2005) Responsible for the marketing and communications for Sony Electronics CE and B2B business * Directed the marketing, communications, media and research for Sony Electronics * Optimized Corporate Marketing organizational design to leverage the power of unified marketing * Directed the 2005 Sony Camcorder Emotion in Motion communications campaign which received the 2006 Consumer Electronics bronze EFFIE award * Managed and influenced $200M in advertising investment / Successfully invested $120M in media and secured over $200M in rate card value Sony Electronics Sr. VP/ Sr. GM (1996 ~ 2003) Responsible for multi-billion-dollar divisional P&L including product management, marketing, sales, demand planning, mid-range planning and channel strategy * Information Technology Products Division (2001 ~ 2003) Responsible for the US VAIO PC and related IT product division and P&L. Awarded Ad Week Technology Marketer of the Year and received World Technology Award for Marketing Communications

Highlights:

• Consumer Products
• Distribution
• Electronics
• DSC
• Sales
• Advertising
• Business Development
• Communications
• Consumer Electronics
• Development Activities