Paradyne Corp: Created and activated a unique incentive program blending custom design, special packaging, motivational correspondence and specialty advertising products that catalyzed the sales force to dramatically increase sales of specific tech products. RESULT: 78% sales increase in less than 4 months. Wilwat Properties: Developed and managed comprehensive marketing communications program for leading metro-Atlanta apartment property developer including print and broadcast ads, brochures, ad specialties and 10 integrated websites. RESULT: Occupancy rates consistently 20%+ above competition. Mellco: Developed and activated the first brand identity program in the industry for treated lumber products including in-store displays, product tags, print ads, sales brochures, deck construction plans, publicity and dealer aids: RESULT: Selection of Mellco brand as primary treated lumber supplier to more than 200 Wickes retail lumber outlets.

Highlights:

• Advertising
• Manufacturing
• Communications
• Construction
• Integrate
• LESS
• Marketing Management
• Packaging
• Public Relations
• Retail