Versatile, solution-oriented marketing leader with diverse experience executing winning marketing, team building, and customer support strategies. Talent for partnering and brainstorming with professionals on all levels to create and implement unique, fully-integrated marketing programs within Fortune 50 companies. Articulate and persuasive business communicator; strong sales presentation, contract negotiation, and turnaround management skills. Tenacious with ability to “get the job done” and work diligently in formulating top-quality marketing initiatives to support quota attainment, consistent growth, and on-time delivery. Highly capable people manager who inspires motivation, group cohesion, and cooperation to achieve objectives.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Strategic Marketing Consultant	7/2008 - Present
Sears Holdings Corp.	Marketing Planning Manager	10/2007 - 6/2008
Levi Strauss & Co.	Senior Customer Marketing Manager	5/2004 - 7/2007
Sears, Roebuck and Co.	Senior Manager-Sales Promotion and Partnership Mktg.	2/2001 - 9/2003
Sears, Roebuck and Co.	Senior Event Marketing Manager	8/2000 - 2/2001
Sears, Roebuck and Co.	Event Marketing Manager	11/1997 - 7/2000
Millsports, LLC	Vice President-Management Operations	10/1990 - 11/1997

SCHOOL	MAJOR	YEAR	DEGREE
Gettysburg College	Business Administration	1990	Bachelor Degree
Chatham High School	NA	1986	High School/GED Degree

TYPE	TITLE	URL	DESCRIPTION
Magazine	Sports Business Journal	media url	Weekly sports industry publication
Magazine	Advertising Age	media url	Weekly advertising industry publication
Magazine	American Marketing Association	media url	Marketing industry publication and website

Highlights:

� Developed and executed customer specific marketing plans that drove incremental sales on average 10% above plan, while supporting brand objectives and positioning. � Developed and implemented strategies to continuously improve retailer advertising of brand in a manner consistent with the brand positioning resulting in sales increases from two to 30%. � Developed, negotiated with retailers and executed three Back to School promotions in one year with incremental print, TV and online advertising for the brand resulting in sales increases from two to 18%. � Improved department effectiveness and reduced customer complaints by approximately 95% by establishing standard operating procedures, streamlining work flow and leading agency team. � Developed and executed sports sponsorship budgets of approximately $14M. Each year sports budgets came in under plan by an average of five percent.

Companies I like:

Walgreens, McDonalds, Gatorade, Conagra, OfficeMax, Sara Lee, Wilson Sporting Goods, Nike, Discover, Life Fitness

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Marketing
Sponsorship Activation
Promotional Conception and Activation

• Sponsorship Marketing
• Agency Management
• Project Management
• Event Marketing
• Marketing Planning
• Sports Marketing
• Sponsorship Activation
• Promotion Conception and Activation

Strong background in developing and executing integrated marketing programs across all marketing disciplines: advertising, sales promotion, online, in-store point of sale, direct marketing and public relations. Known for excelling in managing multiple programs, budget management, detail management, directing and leading multi-discipline agency and internal department teams, and program analysis.