San Diego CA 760 * 807 * 0872 di.guettler@gmail.com linkedin.com/dianeguettler USER EXPERIENCE DESIGN & RESEARCH A thoughtful, compassionate designer whose penetrating understanding of customer psychology and a compulsion for insightsdriven, customer-centric design are fundamental to her point of view resulting in intuitive, engaging products that delight customers EXPERIENCE HEWLETT PACKARD COMPANY * SAN DIEGO CA LEAD USER EXPERIENCE DESIGNER // 2008 - 2017 * Delivered end-to-end customer experience for HP consumer print portfolio * Developed and heightened an in-depth understanding of target user psychology * Delivered user stories and usage scenarios for multiple program needs * Conducted concept-validation research within each program * Provided design recommendations to executive management team and key decision-makers * Validated design through extensive usability testing with target users HEWLETT PACKARD COMPANY * SAN DIEGO CA INTERACTION DESIGNER * HUMAN FACTOR ENGINEER // 2004-2008 * Provided interaction design and human factor evaluations for Photosmart All-in-One and Single-Function printing devices ranging from mid-range to high-end products * Created and successfully implemented user experience flows, concept validation testing, experience documentation and directives UCLA MEDICAL CENTER * LOS ANGELES CA LEAD RESEARCH SCIENTIST // 2004-2008 * Investigated rat limbic system neuromodulation in neuroscience laboratory UC-IRVINE MEDICAL SCHOOL, VAMC * LONG BEACH CA RESEARCH SCIENTIST // 2003 * Investigated hippocampus neurotransmitter action in neuroscience laboratory VETERANS AFFAIRS MEDICAL CENTER * LONG BEACH CA PROJECT LEAD // 1999-2003 * Implemented standard operating procedures for key business office positions * Conducted task analyses, researched legal documentation and prepared technical reports and graphical representation of step-by-step procedures CALIFORNIA STATE UNIVERSITY LONG BEACH * LONG BEACH CA HUMAN FACTORS & PSYCHOPHYSICS RESEARCH ASSISTANT // 1998-2002 * Coordinated laboratory activities in academic human factors research facility * Reviewed literature, designed research methodology, recruited research participants, moderated studies, documented statistical analysis and research findings for publication and presented results at regional conferences EDUCATION CALIFORNIA STATE UNIVERSITY LONG BEACH MASTER OF ARTS * EXPERIMENTAL PSYCHOLOGY (Focus: Cognition, Perception and Neuroscience) BACHELOR OF ARTS * PSYCHOLOGY SKILLS AND QUALIFICATIONS * Excellent communicator, written and * * * * * * * * * * spoken 15 years direct UX experience, 20 years research experience Proficient in creating target personae, user stories, storyboards, wireframing Acute understanding of human psychology Enthusiastic team-builder, high emotional intelligence, collaborative, congenial Software and hardware UX, mobile UI, IOS, Android Ethnography, concept testing, usability, test scripting and moderation Brainstorm moderation/ideation Vendor management Statistical analysis, multi-leveled ANOVA, correlation and multivariate analyses Proficient in Adobe Creative Suite MS Office, Visio, SPSS, SAS, Flash
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