& ACCOMPLISHMENTS * Led creative marketing strategies on a global scale in PR, campaigns, partnerships, influencers, digital marketing, and marketing events that increased brand awareness and brand growth for multiple companies. * Developed and led global strategic marketing plans utilizing analysis of customer segments and competitor analysis to capitalize on business trends and market opportunities. * Optimized company health and bottom line strength over 60% through devising strategic marketing plans, improving channel management, enriching product offering, and reducing costs. * Successfully created and managed SMU programs for Amazon, licensed partners, and International distribution partners. * Managed global Cross-Functional teams in marketing, sports marketing, creative, brand development, web development, ecommerce, customer service and sales that drove exponential growth. * Strategized and built marketing plans that consistently improved revenues on average greater than 20% year over year. * Acute digital marketing understanding of tools and emerging metrics knowledge utilized in ever-changing landscape of digital marketing and acquisition. * Empowering leader and mentor with a proven strategy for developing highly dynamic and productive teams that consistently produce positive results in brand and revenue growth. * Successful at building multiple startup companies through acquisition or sale. * Built strong licensed partner programs that improved brand reach, grew distribution, expanded product awareness, and grew revenues exponentially. * Managed high profile brand ambassadors in NASCAR, MLB, NFL, NBA, NHL, eSports, Action Sports, Gaming, and lifestyle celebrities. Worked closely with platforms such as Twitch, Mixer, Facebook Gaming, and Youtube. * Built and managed over 15 consumer e- commerce sites including a charitable one-for-one Commerce site committed to helping the restoration of vision on the African continent. * Led creative marketing strategies on a global scale in PR, campaigns, partnerships, influencers, digital marketing, and marketing events that increased brand awareness and brand growth for multiple companies. * Developed and led global strategic marketing plans utilizing analysis of customer segments and competitor analysis to capitalize on business trends and market opportunities. * Optimized company health and bottom line strength over 60% through devising strategic marketing plans, improving channel management, enriching product offering, and reducing costs. * Successfully created and managed SMU programs for Amazon, licensed partners, and International distribution partners. * Managed global Cross-Functional teams in marketing, sports marketing, creative, brand development, web development, ecommerce, customer service and sales that drove exponential growth. * Strategized and built marketing plans that consistently improved revenues on average greater than 20% year over year. * Acute digital marketing understanding of tools and emerging metrics knowledge utilized in ever-changing landscape of digital marketing and acquisition. * Empowering leader and mentor with a proven strategy for developing highly dynamic and productive teams that consistently produce positive results in brand and revenue growth. * Successful at building multiple startup companies through acquisition or sale. * Built strong licensed partner programs that improved brand reach, grew distribution, expanded product awareness, and grew revenues exponentially. * Managed high profile brand ambassadors in NASCAR, MLB, NFL, NBA, NHL, eSports, Action Sports, Gaming, and lifestyle celebrities. Worked closely with platforms such as Twitch, Mixer, Facebook Gaming, and Youtube. * Built and managed over 15 consumer e- commerce sites including a charitable one-for-one Commerce site committed to helping the restoration of vision on the African continent. Global 360º Marketing Execution * Strategic Business Planning * Cost Reduction and Avoidance * Startup expertise * Licensing and contract negotiations * Budget and P&L Management * Digital & Ecommerce Marketing * New Business Development * Digital Strategy & Marketing Tools * Interactive & Social Media Marketing * B2B & B2C Sales & Marketing * SaaS Marketing & CRM Applications * Marketing Analytics SEM & SEO * Customer Relationship Management * Project Management & Coordination * High Performance team management * Strategic Partnerships * Product Line Management

Highlights:

• Ecommerce
• apparel
• Customer Relationship Management
• Web
• Web Development
• Web Technologies
• Product Launch
• Retail
• Video
• Management