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Akimi B

Advertising - 15 Years of Experience

Occupation:

Advertising

Education Level:

Bachelor

Will Relocate:

YES

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PROFILE: Organized, charismatic and proactive, seasoned Content Producer with solid Art Buying experience in Photo and Digital Content licensing for commercial and Integrated multi-media advertising. Skilled at producing photo shoots and video shoots, organizing and leading pre-production meetings, effective negotiating, asset curation and editing, working with Content Management Systems and Digital Asset Systems, versed in imagery copyright laws. Ability to effectively lead teams in large scale projects. Adept at review and translations of contracts, solid client and vendor relationship building, Ability to resource and secure commercial licensing on trending, dynamic talent and original user generated content from multiple social media platforms, the web and traditional licensable sources such as stock photo, video, audio and archival libraries. SUMMARY OF QUALIFICATIONS: Senior Art Buyer - Digital Content Producer - Photo Editor * Produced and negotiated internal and external photo and video shoots and securing of talent contracts, talent casting, location scouting and permits, manage integrated campaigns, negotiations and management of photo libraries for Global Brands, Pharmaceutical, Commercial, Corporate and Hispanic markets. * Collaborated with team of Art Buyers, Content Producers, Account Management, Creative Directors, Broadcast and Digital media producers on various Photo and Integrated multi-media assignments. * Provided comprehensive project management including job specification, budget parameters and estimates based on outlined license needs and communication of timelines for crucial deadlines. * Lead Pre-Production meetings within specified Branding and Creative campaigns Spearheaded post-production wrap ups and invoice and document reconciliations. * Conducted extensive imagery research and, secured licensing of photos, stock imagery, digital motion, social media user generated content and audio assets, and reviewed renewals and talent contracts. * On-boarded and guided new and junior level Art Buyers on client branding and process. * Collaborated with Digital Asset Management teams in the management of image libraries, as well as verified content resolutions, edited photos and videos, coded and maintained metadata license records in all acquired content using Adobe Photo Shop and Bridge. * Assessed and confirmed legal risks and consulted with retainer legal advisors as well as provided selection recommendations based on risk levels. * Reviewed and managed direct client and vendor relationships including photographers, Artist agents, production facilities, talent agencies, stock library sources, videographers and illustrators. * Secured Smart device approvals for use in advertising from Apple Inc., Google and Samsung. * Analyzed monthly spending for top-line vendors, and maintained an awareness of visual trends. Project Lead Content Curator / Content Research Specialist * Produce and manage research projects from exploratory to completion phase, including partnering closely with global brand clients and advertising agencies, understand their creative vision to provide suitable, innovative recommendations that ensure their creative, production and strategic goals are surpassed on produced multi-media campaigns. * Lead and manage internal research and curation teams of two to sixteen people in successfully honing research methods for effectively sourcing licensable content that include: still photos, footage and audio content from original user generated social media platforms, traditional stock, Archival libraries, as well as non-traditional on-line sources to discover dynamic and emerging artists, filmmakers and production specialists for commercial licensing. * Organize and clearly relay creative briefs and project specifications to teams, analyze and discuss client samples, brand identity style and concepts with teams, and collaborate internally with research, producers, licensing clearance and acquisition specialist to collectively recommend, source and curate the best content based on creative, schedule and budget demands, while managing client expectations. * Source and curate content verify copyright ownerships and content resolutions, edit photos and videos for upload to internal platform. * Lead teams in pre-award brainstorming assignments, group discussions on best practice procedures, collaborate on development of individual role outlines, cast team staffing, development and integration of the content resource library, emerging filmmakers and artists advise on platform technology improvements, and aid in the implementation of new processes. * Develop and manage strong client relationships and rapport. * Consistently maintain awareness of emerging trends, artists and current popular events.

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SCHOOL MAJOR YEAR DEGREE

Fordham University Communications and Media Arts 1996 Bachelor Degree
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Highlights:

Companies I like:

Apple

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