Description
Accomplishments 1. Developed processes, coordinated reporting/analytics & strategy for integrated digital campaigns for Philips Lighting LED B2C and B2B 2. Led customer loyalty programs to reduce churn, led creation of an executive dashboard to track large institutional accounts, coordinated several strategic and leadership communications, change impact communications during migration from legacy systems to new systems, developed creative briefs, created award submissions or Verizon Communications 3. Provided strategic insight and parlayed innovative Web 2.0 techniques including social media tools and monitoring and high impact communications to propel start-up company from unknown to top-tier recognition, enter new markets and increase profitability 4. Developed case studies on pilot programs with McDonald's and Denny's franchises, which helped gain entry into Applebee's, Royal Farms and accelerated discussions with key strategic alliances to gain entry into larger, lucrative food & beverage market 5. Developed frequent press releases and introduced social media for better SEO, which garnered the attention of high profile TV shows and helped acquire more than 25 high profile distributors nationwide increasing sales revenue by more than 200% in 3 months 6. Helped start-up data center management software company position itself as a top tier provider against better funded, more established competitors, thereby significantly increasing revenue on a quarter-over-quarter basis 7. revamped website to position company as the single resource for data center management needs including industry education and partner portal for turnkey co-brandable marketing materials 8. Implemented strategies for accelerated growth including branding and messaging consistency to develop new business and forge loyalty spearheaded tiered support program for Investment Advisors, Broker/Dealers including business improvement/practice management guides revamped online proposal generator - helped increase assets under management from $1.9 to $3 billion in competitive market 9. Helped keep retention to above 80% during transition from well-known GE to unknown Genworth & later acquire larger competitor 10. Awarded Everest Award for Brand Management
Accomplishments
Highlights:
Job Skills
Keywords
