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Creative in a Suit - Marketing Manager
Creative Marketing Professional with a proven record of launching innovative campaigns and generating significant leads that consistently increase market share. Specialize in creating/ implementing market specific promotion and communications programs to build brand awareness and increase sales. Adeptly manage both strategic planning and tactical details of large, complex campaigns. Resourceful manager who effectively leads cross-functional teams of internal/external partners to reliably complete multiple projects/campaigns on time, on budget and with the desired business impact.
Manager
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Manager |
Ideal Companies: |
NBC, Revlon, Young & Rubicam, Saatchi & Saatchi, Conde Nast, Hearst |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Location: |
New York, NY |
Major Responsibilities
Launched new, deluxe cruise brand to market in record 4-week time period including creating new brand name, Azamara Cruises, logo, guidelines and advertising.
• Conceptualized/produced “Treated Famously” events, bringing the Celebrity Cruises experience to travel agents for better brand understanding/differentiation and increased sales.
Work Experiences
12/2005 - 6/2007
Celebrity Cruises
Manager
- Developed strategic campaigns for the trade marketing program, including brand/product advertising, educational materials/courses, trade shows and sales support collateral. Ensured consistent brand messaging with sales team and travel agent community. Directed ad agency on all brand projects. Developed/managed annual forecast and assisted with new product launches.
• Launched Azamara Cruises deluxe brand in a record 4-week time period.
• Initiated multiple POP and advertising campaigns to increase brand presence with travel agency community after a 2-year hiatus.
• Developed strategy to maximize newspaper media plan in high-sourcing markets, stretching minimal media dollars to drive call volume and sales.
• Partnered with sales force to create campaigns that filled needs on weak products.
• Selected as Marketing Partner of the Year 2006 for the Sales Department.
10/2000 - 12/2005
Celebrity Cruises
Individual Contributor
- Account Executive, Trade Marketing (2003-2005)
Oversaw all aspects of trade marketing, developing strategies, budgets and annual forecasts. Managed brand/product advertising, educational materials, trade shows and sales support collateral.
• Conceptualized/produced “Treated Famously” events, bringing the Celebrity Cruises experience to travel agents for better brand understanding/differentiation and increased sales.
Account Executive, Newspaper Advertising (2002-2003)
Directed the retail newspaper program, charged with driving call volume for tactical business needs. Managed travel-agent cooperative program for national newspaper plan.
• Initiated a marketing strategy that increased call volume and bookings for new and need products, maximizing media plan frequency with a minimal budget.
• Developed a pilot program to determine the value of retail newspaper advertising, proving that newspaper advertising is a valuable tool to increase call volume.
Account Executive, Collateral Services (2000-2002)
Produced all consumer and trade collateral, including brand destination brochures, photo/video shoots, flyers, trade shows and sales support. Managed forecast and tracked annual budget.
• Assisted with brand re-launch to trade, consumers and onboard crew.
• Created 6 high-quality, 100-page destination brochures in record time, completing project on budget and beating competition to market.
• Developed/produced 400 page, spiral-bound travel agent guide that was unique to the industry.
• Received Collateral Marketing Award.
4/1999 - 10/2000
Harris Drury Cohen
Entry Level
- Participated in all aspects of $25 million broadcast, newspaper and print advertising plan for Celebrity Cruises, overseeing forecast, client billing and reconciliations. Managed travel agent co-op program for retail newspaper advertising.
• Developed a monthly creative rotation for all media based on strategic/tactical business needs.
• Assisted with development of the $12 million Travel Agent Co-op Program for newspaper.
3/1997 - 3/1999
TMP Worldwide
Entry Level
- Created media plans, including newspaper and radio, and placed all advertising. Developed copy for multiple collateral pieces. Served as daily contact for accounts such as Blockbuster, BellSouth Mobility and CellularOne.
• Created and implemented a strategic, nationwide hiring program for Blockbuster’s retail outlets when company transferred locations.
11/1995 - 1/1997
