Description
AREAS OF EXPERTISE tactics increasing social engagement by 80%. * Enhanced conferences' media coverage in trade publications by Marketing Planning & Strategy 85% and mainstream media by 100%. Marketing Communications * Oversaw budgeting, planning and management of all trade show Digital Marketing activities decreasing expenses by 10%. Email Marketing * Reduced production expenses by 15% through implementation Direct Mail of cost-effective plans. Social Media * Altered scheduled marketing activities for conference in crisis, Event Management improving attendance by 12.5% over previous year. Marketing Research * Established online competition to increase student participation Project Management in conferences and social media outlets. Public Relations Recruitment & Retention
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Lauren Lee Ltd | Operations Manager | 1/2003 - 1/2007 |
Google Analytics | Publications & Int'l Relations Assistant | 1/1995 - 1/1996 |