Subsidiary of Cox Enterprises, Inc., World's leading provider of used vehicle remarketing services. KATHLEEN W. LAWRENCE MARKETING MANAGER Greater Nashville Area kathleenwlawrence@gmail.com www.linkedin.com/in/kathleenlawrence 615.417.1303 * Developed business strategies to increase brand awareness and market penetration for emerging businesses in the distribution, hospitality, publishing, automotive, real estate and religious not-for-profit industries * Doubled start-up business unit revenues in first two years through expert positioning and launch of salvage division as a green industry * Developed strategic Catastrophe Response business plan to open new business opportunities within the insurance industry * Generated incremental brand awareness for six business units through strategic marketing content writing development and placement * Key contributor to successful product launch of dealer financing tool to increase market share in the credit union industry * Facilitated customer experience program mentored staff advanced training for over 200 employees and improved customer satisfaction * Drove internal engagement to 10,000 employees through effective writing and editing of six monthly departmental newsletters

Highlights:

• Automotive
• Marketing Management
• Product Marketing
• Management
• Project Management
• Documentation
• Email
• Lead Generation
• White Papers
• Business Strategies