Description
Areas of Expertise Sales enablement & training Monitor market trends & Comp Intel Customer Segmentation Client satisfaction & loyalty Go-to-market strategic plans Digital marketing techniques Profile - * Undertake detailed market analysis and competitive insight, interpret results and deliver actionable recommendation. Collaborate with sales leaders to enhance sales effectiveness * Adopt a SPOC role for sales in proposal development, client meeting support and presentations and final activity reporting. Collaborate with the design team to create compelling collateral for internal and external clients. Excellent reporting and presentation skills * Develop and curate use cases with strategic wins. Collaborate across sales and business units to update sales training curriculum and material for sales enablement * Partner with brand leaders to lead structured campaigns to attain plan targets, using various assets, including industry briefs, videos, customer testimonials, blog posts and emails * Define cohort buyer groups based on buyer needs & segmentation techniques, and generate most likely prospects. Craft collateral for various sales stages to nurture & validate leads * Collaborate with internal & external stakeholders to define growth drivers and deliver actionable recommendations in top-5 bullets
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Appian | Industry Marketing Manager | 7/2016 - 7/2016 |
(Confidential) | Partner | 1/2016 - Present |
Ibm | Field Marketing Manager Market Segment Manager, Digital Sales Sr. Market Intelligence Analyst, Industrial Sector | 1/2014 - 1/2016 |
Ibm Corporation | Senior Marketing Manager | 10/1999 - 6/2016 |
Eaton Corporation | Product Marketing Manager | 5/1998 - 10/1999 |
Eaton Corporation | Ww Product Marketing Manager | 1/1997 - 1/1999 |
Comerica Inc. | Marketing Officer | 4/1995 - 5/1998 |
Comerica Financial Services | Senior Marketing Officer | 1/1995 - 1/1997 |
(Confidential) | Marketing Manager | / - Present |