Description
20+ years leading global consumer products brand development marketing communications and strategic partnerships on both client and agency sides of the business. * World class experience with brands such as ResMed Disney Pepsi Anheuser Busch Led * Responsible for BAD BOY'S $100MM global retail business which spans 6 continents and 50+ countries * Key areas of responsibility include brand development, marketing, licensing, production, sales, distribution and ecommerce for BBBI's portfolio of brands consisting of Bad Boy, Bad Girl, Bad Boy Club and Life's A Beach. * Relaunched and led the Bad Boy brand from a dormant state (zero sales in the US) to five-time recipient of "Brand of the Year" by The World MMA industry awards * Led expansion of Bad Boy into Mexico, Canada, UK/EU, Russia, Korea, and Central America * Oversaw a staff of 15 direct reports, including both US and European offices, as well as management of 60 licensees worldwide * Direct management of key accounts in both US and Internationally * Managed international licensed territories include: Brazil, Australia, Japan, South Africa, and Mexico * Served as lead global sales manager, responsible for internal key accounts sales, distributor relationships, and Direct to Retail partnerships * Responsible for repositioning and re-launching the Bad Boy brand in the US in 2007, resulting in 500% increase in sales in 2 years as well as opening new distribution in the transition from a pure licensing business model to a hybrid business model in which the US and Europe are managed as vertical businesses and other territories are
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