Description
Accomplishments Experience Planned and implemented a KONCORDIA GROUP, CONSULTANT/INTERIM MEDIA DIRECTOR content marketing program to Wilmington, DE 2014 - Present launch a line of sustainable Developed customized global media plans for diverse list of clients including products for Armstrong Armstrong Ceilings, DuPont, Chemical Bank, Ashland Chemical, McKesson Ceilings. Worked with a Pharmacy Systems and Hush Puppies. Media specialist assigned to handle account dozen publishers to create innovative content management and media planning for Armstrong Ceilings. opportunities to target Work with media partners to develop custom content and programs to promote architects, interior designers, Armstrong Total Acoustics and Sustainability line. building owners and contractors. EDUCATIONAL TESTING SERVICES, SR. BRAND MARKETING DIRECTOR Princeton, NJ 2013 - 2016 Created marketing materials for an account specific new business pitch which Launched a digital application resulted in a $35M contract. Negotiated media buy, wrote web content and developed for College Board which enabled them to grade test a website template and strategy that is currently being used for all new business scores virtually to reduce efforts. travel and administrative Developed and launched a "remote reader" solution for College Board which enables costs while increasing teachers and graders to review and grade test scores from a remote location on any participating by 30% . digital device. Costs were reduced and participation in the test reading/grading program increased 25%. Developed comprehensive rebranding for a leading bank-owned life insurance Accomplishments Experience Lead online customer TRELLIST MARKETING & TECHNOLOGY, PARTNER acquisition marketing for Wilmington, DE 2004-2008
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Meyer Chatfield Corp. | Vp Marketing | 1/2009 - 1/2011 |
Accomplishments
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