Description
AREAS OF EXPERTISE * Over 30 years of diverse creative, marketing and business management. * Development of Brand Strategies, concept through implementation across the business enterprise. * Project management working with small start-ups to Fortune 100 companies: either project specific or the total overall marketing and advertising programs. * Business management, owner of branding and marketing firms. Responsible for servicing the customer base and profitability. * Sales management and program development: Consumer and Business to Business * I worked with designers and engineers managing the process of product design and development. * I have created and managed communication programs involving various disciplines: advertising, packaging, communications materials, meeting & events, video/ film and trade exhibits * Market research worked with research firms developing the market intelligence to guide the strategies and creative. * Sourcing and management of manufacturing and engineering
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Full Spektrem Llc | Managing Partner Owner Managing Partner | 1/2010 - 8/2010 |
| Steve Bagby & Company | President | 1/2007 - 1/2003 |
| Spektrem Marketing / Herbst La Zar Bell | President President Vp Marketing | 1/2003 - 1/1997 |
| Leo Shapiro & Associates | Vp Field Services | 1/1981 - 1/1976 |
Accomplishments
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